Commercial Sustainability and Strategic Marketing

Where do you Start?

  • Start with the end in mind. Helping commercial and marketing teams at the beginning of the value chain;
  • Identifying new revenue streams and sustainable commercial marketing solutions to grow your revenue, audiences and markets;
  • Showing in detail where you make the most revenue, profits and cash, why and how to improve;
  • Creating a well-defined proposition and business route-map at pace;
  • Helping you understand audience and customers & why they buy from you;
  • Helping you create a business case to activate new products and services;
  • Delivering savings through smarter sustainability and supply chain cost & procurement solutions;
  • Undertaking benchmarks, audits and value analyses of your business and marketing spend

In the Business of Sustainability

 
Operating at a business level with sustainability at its core. We help you understand risk, challenges and opportunities.  Understand your audience and customers and why they buy from you. Create a well-defined proposition and sustainability business route-map: 'what is my business about’, ‘what is its purpose’; where to compete; how to compete; when to compete...in order to deliver sustainable profitable growth.

Commercial Development & Strategic Marketing

 
We help you and your teams identify and deliver growth to the business through generating new and innovative revenue streams, audiences and markets but with a sustainability lens. We work with data (audience, customer and financial) to help your sales and commercial teams build their pipeline, drive organic growth and new business and advise on growth drivers including pricing & discounts to deliver top & bottom line growth

Carbon Management & Assessment.

 
All business practices have an environmental impact. We help you know and understand your impact. We follow the International PAS2060 Carbon Neutrality Standard to help you achieve Net Zero. It starts with an appraisal, followed by measuring your Scope 1,2 and 3 carbon footprint, producing a report, reducing emissions and helping you achieve industry standard verification.

Procurement and Cost Management

 
We can help analyse and audit your spend, whether business supplies and services, marketing services, premises and property, print & postage, comms & technology, utilities, logistics, transport & travel, hospitality, insurance or compliance. We help you reduce costs, make savings with incumbent suppliers, or identify and negotiate with wholly new ones. Not only do we create savings, we help you build a sustainability business case aligned to production and consumption lifecycle and to re-invest those savings to grow your business.

Margin Improvement.

 
We can work out how you might improve your profit margins either stand alone or via a blend of product mix, customer segments, pricing, or cutting costs.

Financial Tools and Analysis to Help Manage & Grow Your Business.

 
We can show you where you make the most revenue, profit & cash and help you identify how and where you need to concentrate most effort, resource & cash.

Portfolio Management & Building Business Cases.

 
We can provide a way to determine what products or services you want to keep or whether you might streamline your portfolio and help you understand why you have been successful or unsuccessful in particular areas and initiatives and with a sustainability focus.