Fractional Commercial Sustainability Director.
I help B2B SMEs bridge the gap between commercial, sustainability and ESG to protect margins, mitigate risk, grow responsibly and get Future-Fit.
Strategy • Operations • Capability Building
About
Hello, I’m Gavin Miller.
With 25+ years of senior leadership experience including MD roles in SME media businesses and commercial leadership at BBC Worldwide and Universal Pictures. I understand how businesses and boards think about margin, risk and growth.
Today, I act as a Fractional Commercial Sustainability Director for B2B SMEs.
I help leadership teams embed sustainability and ESG into commercial strategy and operational reality, not as a side project, but as a core management discipline.
I don’t produce reports that sit on shelves.
I work alongside your leadership team to:
Align sustainability with commercial objectives
Identify margin and risk exposure
Strengthen supply chain resilience
Build internal commercial sustainability capability so your team owns delivery
Recent Sessions & Impact:
Marketing Sustainability Strategy – European Tourist Board
ESG Action Plan & Risk Audit – Drinks Business
Carbon Literacy & ESG Training – NHS Care Home
Supply Chain Strategy – Financial Services
Marketing Agency – ESG strategy, Scope 1–3 audits, ESOS/SECR/CDP/EcoVadis/TCFD
Retail Marketing Agency – ESG RFPs, training and B2B client pathways
Commercial Impact: £900k margin improvement | £400k digital pivot recovery | 100% revenue growth (£12m → £24m).
“Gavin really understands both sustainability and the commercial reality. We ended up with a strategy our teams could actually deliver – and that our customers genuinely valued.”
00 Fractional Commercial Sustainability Director
As your Fractional Commercial Sustainability Director, I embed into your leadership team to own and drive the commercial sustainability agenda. We work together to integrate ESG into the engine room of the business, building the internal capability your senior management and wider teams need to own the delivery long-term.
01 Commercial Strategy & ESG Audit
A business diagnostic that combines financial performance analysis with a deep sustainability risk audit. We’ll map together your value chain and supply chain to identify margin exposure and regulatory gaps (CSRD/ESOS/SECR). This includes customer insights, competitor ESG analysis and market opportunity mapping to ensure your sustainability goals drive commercial growth.
02 Operational Integration & Capability Building
I move your team from theory to application. I integrate ESG requirements directly into your Business Operations, Marketing Plans, and Procurement Processes. Through high-impact, live-action sessions, I build the internal skills and confidence your team needs to manage Scope 1-3 Audits, EcoVadis/B-Corp pathways, and ESG RFP responses independently.
03 Market & Commercial Intelligence
Ongoing strategic oversight of the ESG trends, regulations and competitor shifts impacting your P&L. I act as your eyes and ears on the market, providing the actionable guidance needed to navigate TCFD/CDP reporting for example, avoid "greenwashing" risk in marketing and spot new commercial opportunities before your competitors do.
Gavin Miller
Fractional Commercial Sustainability Director
With 25+ years of senior leadership experience—including MD roles in SME media and commercial leadership at BBC Worldwide and Universal Pictures—I help B2B boards and leadership teams integrate business strategy, sustainability, and risk.
I act as a collaborative partner to bridge the gap between your commercial performance and your ESG requirements, ensuring sustainability is managed as a core commercial discipline.
What We Deliver Together:
Future-Fit Strategy: Aligning your ESG roadmap with commercial reality to protect margins and drive growth.
Internal Capability: Building your senior management’s skills and confidence so they own the delivery (removing long-term dependency on me).
Commercial Resilience: Turning regulatory and supply chain pressure into a competitive advantage and a stronger business valuation.
Credentials:
MBA (Durham) | FCIM | CISL | BSI Net Zero | CGI Risk/ESG (Distinction) | CSRD | Carbon Literacy
What Clients Say
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world.
German National Tourist Board
“ I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
MD, Retail Business
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
MD, Retail Sales & Marketing Agency
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
Saskie Dorman, NHS Palliative Care Consultant
We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy.
Karen Davies, Councillor, Royal Borough Windsor & Maidenhead
“His expertise in running businesses — and turning them around — is second to none.”
Zoe Francis-Cox, CEO, Dialogue Content Agency
“Fremantle Media hired Gavin Miller for his expert skills and strategic mindset to help the company form, develop and deliver its Children’s brand strategy.
David Bealing, Commercial Director Freemantle UK
