Fractional Commercial Director for B2B Media, Information & Marketing Businesses
I step in on a retained basis to fix revenue models, redesign commercial strategies and build the commercial engine your business needs to grow, without the cost of a full-time hire.
“Gavin understands the P&L of a media and information business better than anyone I’ve worked with. He didn’t just give us a strategy; he built the commercial engine to run it.”
About
I'm Gavin Miller, a Commercial Director with 25+ years of senior operational leadership, including MD roles across B2B Media, Information, Events and Marketing businesses, and commercial leadership at BBC Worldwide and Universal Pictures.
I take on retained Interim and Fractional Director mandates for B2B Media, Information and Marketing SMEs, stepping directly into the business to build and lead the commercial engine.
I install the strategy, skills, systems and capabilities needed to turn commercial challenges into sustainable revenue growth. I don't produce reports that sit on shelves. I work on your live business, and in doing so, build the in-house knowledge, skills and processes your team needs to own the results long after I've gone.
MBA | Fellow of The Chartered Institute of Marketing | Corporate Governance Institute | CIM Course Tutor | Future-Fit
How I Work
01 | Interim Director Mandate
I step into the business to lead a specific transformation, bridge a leadership gap, or install a new commercial engine.
Focus: Revenue growth, commercial restructuring and building the internal capability to sustain it.
Best for: Businesses facing a growth ceiling, margin pressure, or requiring a full-scale commercial overhaul.
Commitment: Typically 3–9 months, full-time or high-intensity part-time.
02 | Fractional Director Mandate
Ongoing, part-time senior or board-level commercial leadership without the overhead of a full-time hire.
Focus: Project specific, Strategic momentum, revenue accountability and upskilling your commercial team.
Best for: Founders and leadership team that require support following acquisition or looking to sell or project challenge specific
Commitment: Retained monthly, typically 2–4 days per week or month.
I always start with my 8-Question Framework
What business are you really in? (Market & Rivals)
Where do you make money? (Profit & ESG Risk)
How strong are you versus competitors? (Advantage vs. Threat)
Is this a good business to be in? (Structural Risks)
What do customers think? (Why they buy, stay, or leave)
What about competitors? (Where they are weak or strong)
How can profits and cash-flow improve quickly? (Hidden Levers)
What does the future-fit commercial model look like? (The Result)
