I Work with B2B Media, Marketing and Publishing Businesses to Improve Commercial and Operational Performance, with Sustainability Built In.
Through fractional commercial leadership, advisory and training.
gavin@gavinmiller.co
About Me
With over 25 years running the commercial side of B2B media, marketing, publishing and intelligence businesses including MD roles at Archant Dialogue and Ultima Media and senior roles at BBC Worldwide and Universal Pictures, I help businesses get clarity on how they make money, where revenue is leaking, what to stop and what to start.
When businesses stall, it’s rarely due to lack of effort or ideas. It’s usually because strategy, operations and commercial reality have drifted out of alignment. That’s where I work best.
How I Help
Review and clarify your true business model and income streams
Identify where revenue & margin is leaking and what to stop
Redesign commercial strategy to align with market realities
Improve P&L and cash flow management
Support leadership teams to reset growth plans and execution
Overlay business strategy with a sustainability lens
Credentials
MBA, Durham Business School
Fellow, Chartered Institute of Marketing
Cambridge University Sustainability Leadership
Extensive leadership experience in B2B media & marketing sectors
Commercial Director BBC Worldwide
Marketing Director Universal Pictures Home Entertainment UK
Commercial Marketing Director Capital Radio Group
Managing Director (Archant) Dialogue (Content Marketing)
Managing Director Ultima Media (Global B2B Publishing, Events, Intelligence)
01 | Fractional Commercial Director
I lead your commercial engine on a fractional, interim or project specific basis covering commercial strategy, P&L, markets, revenue streams and infrastructure (platforms, crm, resource, capabilities)
02 | Advisory Support
Hands‑on guidance to shape your commercial strategy to solve specific challenges and integrate sustainability into how your business actually runs, from tenders and procurement, operations and reporting, to risk and governance
03 | Governance & Board Support
Clear structures, reporting and oversight and knowledge building so boards can understand risks, meet requirements and make informed decisions. Simple, reliable governance that stands up to client, regulator and investor expectations.
What I Cover
Every engagement is tailored, but all follow the same arc: Commercial foundations first, sustainability second. One without the other doesn't work.
Business & Commercial Strategy
Business Model Audit
Revenue Stream Diversification
Market Positioning
P&L & Cash Flow Management
Commercial Infrastructure
Growth & Revenue Operations
Revenue Leakage Identification
Product & Portfolio Strategy
Building the Commercial Engine
Customer & Market Intelligence
Tender & Pitch Capability
Sustainable Business Models & Operating Systems
Strategic Sustainability Lens
Supply Chain & Procurement
Governance & Board Oversight
Operational Efficiency
Exit & Value Creation
