Commercial & Sustainability Advisory, Coaching & Training for SMEs
Make Sustainability Work for Your Business.
Sustainability is becoming a requirement for doing business.
If you sell into larger businesses or operate in competitive supply chains, customer expectations are shifting fast.
Procurement teams want evidence. Tender processes require credentials. Customers are issuing detailed questionnaires on emissions, policies and responsible business practices.
Most SME leaders don't have the in-house capability or dedicated resource to navigate this and they don't want theoretical consultant reports that ignore commercial reality.
I work alongside business leaders and teams on a fractional, advisory and coaching basis to help you:
Understand exactly what customers and supply chains are asking for
Cut through the noise and establish where your business actually stands
Build the internal capability, confidence, and commercial strategy to respond effectively
Embed practical, responsible practices that protect margins and strengthen relationships
Who is this for
For individuals & groups
Build the understanding and confidence to navigate sustainability and responsible business and apply it in your role.
For senior leaders
Explore the commercial implications, risks and opportunities of sustainability and decide what they mean for your business strategy.
For marketing teams
Work further up the value chain and take ownership of sustainability practices, working with sales, procurement, manufacturing and operations.
For supply-chain stakeholders
Bring businesses, customers and suppliers together to understand sustainability requirements, identify shared challenges and work out what to do next.
01. The Diagnostic & Insight
Business & Sustainability Review
£1,450
A rapid commercial baseline of your business covering where you make money, where you lose it, positioning, revenue, margins and costs and what to stop and start. And a sustainability review which identifies risk, climate impact, customer ESG demands and recommendations to fulfil a viable sustainability strategy
Pricing
02. In-house Capability Builder
Training & Workshops
£1,250 half-day | £1,950 full-day
Practical, interactive sessions tailored to your leadership or functional teams. Covers customer sustainability requirements, tender response readiness, commercial sustainability strategy and marketing’s role across the value chain. Blending business action with knowledge and capability building.
03. Monthly Advisory & Coaching
Advisory & Coaching
£850 per month
One dedicated day per month of flexible advice, mentoring, and sounding-board support. Covers 1:1 or group sessions to build knowledge and capability, customer RFPs, sustainability plans, tender responses, renewables, the Future-Fit Business Benchmark and vetting specialist partners.
04. Fractional
Commercial Sustainability Leadership
£850 day rate
Embedded, regular senior leadership without the full-time overhead. I work inside your business on a pre-determined number of days to execute the roadmap, unblock delivery and embed responsible practices into everyday operations and supply chain whilst building knowledge and capability at the same time.
Sustainability with business experience.
I am not an eco-theorist or a traditional tick-box consultant. I have spent over 25 years running businesses, driving revenue, and managing operations at senior executive levels.
* Former Managing Director, Ultima Media
* Commercial Director, BBC Worldwide
* Marketing Director, Universal Pictures
For the past five years, I have applied that commercial discipline exclusively to commercial sustainability and responsible business. As a Future-Fit Accredited Advisor, I combine the rigour of the Future-Fit Business Benchmark with real-world commercial, marketing, and operational experience.
Selected Track Record.
Commercial strategy and customer sustainability | Retail Marketing & Logistics. 18-month advisory engagement covering customer RFP requirements, sustainability positioning and commercial strategy.
Sustainability strategy and commercial roadmap | SA Brain. Developed a practical sustainability strategy and pathway for the business.
Responsible business workshop | German National Tourist Board. Explored what sustainability means for marketing and how it can become part of a credible customer proposition.
Commercial realignment and proposition restructure | B2B Content. Reworked the commercial model and proposition, growing revenues to £6m and improving operating margin by £900k.
Credentials
MBA · FCIM · Cambridge Institute for Sustainability Leadership · Carbon Literacy Facilitator · Future-Fit Accredited Advisor · Course Director, CIM Sustainability & Marketing
Some Recent Client Testimonials.
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise.
His candour, warmth and depth of experience created an environment where people felt comfortable being honest and had their thinking genuinely challenged. Lively, enjoyable and substantive - a rare combination.
If you're looking for a facilitator who can hold a complex room and leave people energised, I'd recommend Gavin without hesitation."
-Cheryl Chung, Corporate & Government Affairs
"Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He's helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable."
-Saskie Dorman, NHS Palliative Care Consultant, Forest Holme NHS Hospice
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
“We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy.”
-RBWM Climate Partnership Committee Chair
“I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing.
CEO, Dialogue Content Agency
