Your Fractional Commercial Director
I help businesses that have stalled or outgrown the way they used to operate get back on track.
Part-time commercial, marketing and sustainability leadership without the cost of a full-time hire.
Business First
I start with your business, not a pre-defined solution.
What do you sell? Who buys it? Where do you make money? What's working and what's not? What's holding growth back? What should you stop, start or change? Where are the opportunities for new customers, markets or revenue? And does the business have the people, capability and systems to deliver it?
Then we decide what needs to happen and I help make it happen.
Commercial, marketing and sustainability
Sometimes the problem is strategy. Sometimes it's the proposition, marketing, sales or margins. Sometimes the business has the right strategy but doesn't have the people, capability or systems to deliver it.
And sometimes sustainability is the issue through regulation, customer requirements, tenders, costs, risk assessment or changing markets.
I bring all of that into the commercial conversation.
How I Work
I work as part of your business, typically one or two days a week.
You get an experienced Commercial Director without taking on a full-time hire. I work with the leadership team, challenge where necessary and take things forward rather than simply advising from the sidelines. I also help build the skills and capability your team needs to keep moving forward without me.
Recent Work
Fractional Commercial & ESG Leadership
Retail Marketing Services Business · 18 months
Joined the leadership team on a fractional basis, working across commercial strategy, marketing, ESG, client requirements and RFPs.
Strategy & Commercial Audit
Global Online Publishing Business
Reviewed strategy, positioning and the commercial model, identifying what needed to change to support the next stage of growth.
Business Turnaround
Contract Publishing → Content Marketing
Led the transition to a new business model, growing revenue to £6m and improving operational margin by £900k.
B2B Media & Events
Crisis → Profitability
Led the commercial response to the pandemic, accelerating the move into digital events, intelligence and new revenue streams.
About Me
I'm a Commercial Director and Advisor with 25+ years' experience across commercial strategy, revenue growth, marketing and business improvement.
My background spans global media and entertainment brands including BBC Worldwide and Universal Pictures, as well as mid-market B2B businesses.
Alongside my commercial experience, I have specialist expertise in sustainability, including qualifications from the Cambridge Institute for Sustainability Leadership (CISL), work as a Corporate Sustainability Tutor for the Chartered Institute of Marketing and accreditation as a Carbon Literacy Facilitator.
Commercial first. Sustainability built in.
Qualifications & Affiliations
MBA, Durham University Business School
Fellow, Chartered Institute of Marketing (FCIM)
Cambridge Institute for Sustainability Leadership (CISL)
Corporate Sustainability Tutor, Chartered Institute of Marketing
Carbon Literacy Trainer & Facilitator
Contact
Gavin Miller
London • Thames Valley
Some Recent Client Testimonials
“I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing.
CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
