Fractional Commercial Director • Workshops • Training • Advisory
Bridging the Gap
I help media, marketing and SME businesses bridge the gap between commercial strategy and sustainability.
“I approach sustainability as a commercial operator, not a technical theorist. My background is in commercial strategy and marketing, leading businesses through periods of change, transition and growth.
For over 20 years, I’ve been responsible for top-line revenue in large enterprises and business strategy, operations and P&L as an MD in SMEs. I’ve sat in that seat; I know what it’s like to manage cashflow, margins and teams while the market shifts.
I saw a gap where sustainability was being treated as a PR exercise or a technical silo. I now bridge that gap for my clients by treating ESG as a core commercial function with real risk and revenue implications.
If you want a technical box-ticking exercise, that isn’t me.
But if you want a senior, pragmatic operator who can integrate commercial sustainability into the reality of running a business—Board, P&L and operations, then we should talk.”
Recent Mandates
European Tourist Board – Marketing sustainability strategy
Drinks Business – ESG pathway, risk and double materiality
NHS Care Home – ESG workshops and Carbon Literacy training
Financial Services – Supply chain commercial sustainability strategy
Marketing Agency – ESG strategy, Scope 1–3 audits, ESOS/SECR/CDP/EcoVadis/TCFD
Retail Marketing Agency – ESG RFPs, training and B2B client pathways
Selected Commercial Impact
£900k margin improvement – Content agency
£400k margin recovery – Publishing digital pivot
£12m → £24m revenue growth | £500k+ licensing | 34% market growth
The Business & ESG Audit
A fixed-fee diagnostic that bridges business strategy with sustainability.
I audit your financial performance to identify profit leaks and new market opportunities, then layer in a full ESG and risk assessment. By combining competitor analysis with value chain mapping and a sustainability overlay, I show you exactly where your commercial risks lie and what to fix in the next 12 months. Your first step toward becoming Future-Fit.
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Fractional Leadership (1–3 days a week)
Your part-time Commercial & Sustainability Director bridging strategy and ESG.
I take the weight off the CEO by building a deeper commercial sustainability strategy, identifying risks and strengthening governance. Plus, I train your team so you won’t need me forever.
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Live-Action Workshops
One-day intensives to bridge business challenges and sustainability demands.
We solve real commercial and sustainability problems together. We map operational risks and supply chain practices to create commercial sustainability strategies and Future-Fit roadmaps with clear owners, dates, and budgets.
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What You Get
“Gavin really understands both sustainability and the commercial reality. We ended up with a strategy our teams could actually deliver – and that our customers genuinely valued.”
Commercial & ESG Audits:
A commercial deep-dive into your current business gaps, identifying where ESG risks are threatening your key customer relationships and business.
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Commercial ESG Strategies & Pathways:
Clear, 12–18 month commercially viable ESG roadmaps with defined owners, budgets and commercial milestones.
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Net Zero & Carbon Literacy:
Practical Scope 1-3 reduction strategies, plans and leadership training to ensure your team actually understands the "why", the "how."
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Get your business Future-Fit:
Commercial strategy and ESG following the Future-Fit Business Benchmark Goals and aligned with compliance and regulations
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Gavin Miller
Commercial Strategy, Sustainability & ESG Leadership
25+ years senior leadership – MD roles across media/marketing/publishing/events, commercial leadership at BBC/Universal Pictures. I help SME boards integrate business strategy, sustainability, and risk through fractional leadership, workshops, and advisory.
What I deliver:
Future-Fit Strategy: Joining up ESG and commercial reality.
Risk Management: Navigating strategic and operational risks.
Internal Capability: Building your team's skills (not dependency).
Governance: Strengthening board-level oversight and accountability.
Credentials:
MBA (Durham) | FCIM | CISL | BSI Net Zero | CGI Risk/ESG (Distinction) | CSRD | Carbon Literacy
What Clients Say
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world.
German National Tourist Board
“ I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
MD, Retail Business
“Fremantle Media hired Gavin Miller for his expert skills and strategic mindset to help the company form, develop and deliver its Children’s brand strategy.
David Bealing, Commercial Director Freemantle UK
“His expertise in running businesses — and turning them around — is second to none.”
Zoe Francis-Cox, CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
MD, Retail Sales & Marketing Agency
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
Saskie Dorman, NHS Palliative Care Consultant
