Fractional • Coaching • Training
Turn Sustainability into a Commercial Advantage
Win work, retain contracts, meet regulatory requirements and improve commercial performance.
London & South East | gavin@gavinmiller.co
THE PROBLEM
Sustainability is becoming a business issue
Many SMEs are facing pressure from:
customers
tenders
procurement teams
supply chains
climate and ESG legislation
Most lack the in-house expertise, time or leadership capacity to respond effectively.
WHAT I DO
Commercial Sustainability
I help businesses respond to sustainability requirements in ways that strengthen commercial performance.
That includes:
winning and retaining customers
responding to procurement and tender requirements
reducing commercial and operational risk
improving resilience across operations and supply chains
aligning sustainability with business strategy and performance
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly."
- Group Managing Director, Retail Marketing and Logistics Company
HOW I HELP
Fractional
Commercial sustainability leadership without the cost of a full-time hire.
Coaching
Helping owners and leadership teams navigate sustainability, customer and regulatory pressures.
Training
Building practical sustainability knowledge and capability across teams.
WHAT THIS LOOKS LIKE
sustainability and commercial assessment
procurement and tender readiness
customer and supply chain requirements
carbon and net zero understanding
commercial sustainability strategy
practical action plans
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.”
-Nick Payne, Managing Director SA Brain
About Me
I’ve spent 30+ years leading commercial and operational change across media, publishing, entertainment and marketing businesses.
My focus has been on commercial performance, business model change and organisational transformation in complex, customer-driven markets.
Former roles include:
Commercial Director, BBC Worldwide
Marketing Director, Universal Pictures
Managing Director roles across media and publishing businesses
I’ve led organisations through turnaround, restructuring, transformation and commercial repositioning.
Over the last several years, my work has increasingly focused on how businesses respond to sustainability, customer and procurement-driven change in commercial terms.
Credentials
MBA, Durham Business School
Fellow, Chartered Institute of Marketing
Cambridge University Sustainability Leadership
