Fractional & Interim Commercial Director B2B Media, Marketing, Publishing & Intelligence Businesses.‍

Your Fractional Commercial Director

Gavin Miller Commercial Director B2B Media, Publishing, Marketing and Intelligence

A Direct Route to a Commercially Sustainable Business.

What I do

Businesses often bring me in to fix a revenue problem or produce a sustainability strategy. I start somewhere else.

I start with the fundamentals. P&L, cash flow, margins, markets, customers, where the money is really coming from and where it’s leaking away. Then I look at how sustainability sits across all of it: operations, supply chain, procurement, people, regulation, governance and how you go to market.

Because a good business strategy is a sustainability strategy. The two aren't separate.

What that means in practice

Getting clear on where the business actually makes money and where it doesn’t

Finding margin leaks and operational inefficiencies before chasing new revenue

Fixing the commercial gaps that cost you tenders and contracts

Building growth strategies grounded in commercial reality, not just ambition

Getting ahead of regulation and net zero obligations before they become a problem

Building a credible business case for sustainability for growth or exit

When I'm brought in

Growth has stalled and no one is sure why

The commercial model that got you here isn’t getting you further

You’re losing tenders and don’t know if it’s price, proposition or credentials

You need commercial leadership but don’t want a full-time hire

You’ve been told you need a sustainability strategy and don’t know where to start

You know sustainability matters commercially, but no one is joining the dots

How I work

Fractional. Rolling monthly. No long contracts.

I start with a structured commercial diagnostic. Eight questions that quickly show where the business really stands: P&L, markets, customers, competitive position, and where sustainability is creating risk or opportunity.

I work with a small number of businesses at any one time, typically £5m–£25m turnover, at the point where instinct alone is no longer enough.

A collage of words related to digital media, marketing, broadcasting, publishing, and content distribution in various sizes and shades of black, gray, and white.

About me

I’ve spent my career in media, publishing and marketing, but the commercial problems I solve are consistent across businesses.

I’ve led organisations through turnaround, transition, digital transformation and growth.

As Managing Director, I’ve held full P&L responsibility, restructuring teams, navigating the pandemic and delivering sustainable profit.

Previously Commercial Director at BBC Worldwide and Marketing Director at Universal Pictures.

I also hold a Cambridge University Sustainability Leadership qualification which means I handle sustainability as a commercial issue, not just a reporting exercise.

Some businesses I’ve fixed. Here's what happened.