When the Commercial Engine Stalls.
I work directly and hands-on with founders and boards of B2B Media and Marketing businesses to fix stalled growth, restore margin, and reshape the commercial model - with sustainability built into performance.
Fractional · Interim · Board-Level Support
When I’m brought in
Growth has stalled and no one is fully clear why
Margins are tightening despite solid revenue
The commercial model no longer fits the market reality
The leadership team is stretched or lacks commercial bandwidth
Customers, tenders or procurement expectations are shifting
Sustainability is creating commercial pressure without a clear response
The business needs experienced commercial leadership without a full-time hire
What I do when I come in
I typically work on a fractional or interim basis at board or leadership level.
I start with eight questions. They are simple. The answers rarely are.
Is this a good business to be in?
Who are we and what do we do?
What do your customers really think?
How good is your competitive position?
Where is revenue actually coming from and where is it being lost?
How do you increase profits quickly?
Is the commercial model fit for where the business needs to go next?
Is sustainability creating risk or opportunity for this business?
From there I reset and rebuild the commercial engine:
Refine or reposition the proposition and market focus
Identify what to stop, start or restructure
Fix or simplify the revenue model
Improve pipeline, pricing and margin performance
Make investment recommendations in platform, systems and capabilities
Align leadership around commercial priorities
Embed responsible and sustainable business practices
How I work
Fractional, interim or advisory, always at board or leadership level.
I work with a small number of businesses at any one time.
Engagements typically include:
Commercial strategy and redesign
Business model reset
Revenue and margin improvement
Operational simplification
Leadership and board support
Growth, transition or exit planning
No long contracts. No unnecessary complexity. Focused commercial execution.
Commercial Sustainability
Sustainability only matters if it works commercially.
Most businesses don’t need another ESG framework. They need it embedded into how the business performs.
That means:
Commercially realistic sustainability strategy
Procurement and regulatory readiness
Supply chain and operational resilience
Practical net zero planning where it affects performance
Sustainability is increasingly a driver of revenue, risk and competitiveness, not a separate agenda.
About Me
I’m Gavin Miller and I’ve spent over 30 years leading commercial and operational change across media, publishing, entertainment and marketing businesses.
Former roles include:
Commercial Director, BBC Worldwide
Marketing Director, Universal Pictures
Managing Director roles across media and publishing businesses
I've led organisations through turnaround, restructuring, change, transition & transformation, commercial repositioning and growth.
I also hold a Cambridge University Sustainability Leadership qualification, which means I can connect commercial performance with long-term resilience and ESG expectations, allowing me to connect commercial performance with long-term resilience and ESG expectations.
Credentials
MBA, Durham Business School
Fellow, Chartered Institute of Marketing
Cambridge University Sustainability Leadership
