Making Sustainability Commercially Viable
Business Strategy + Sustainability Integration
Fractional Leadership, Advisory & Workshops
Commercial Performance
Margins squeezed, growth stalled, profit unclear. I pinpoint where profit hides, fix cashflow and unlock viable revenue, markets & growth models.
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Business Strategy & Sustainability Integration
I join up business strategy and sustainability. Net zero, governance, supply chain, circularity, procurement, risk. ESG protects reputation and margins, unlocks growth and becomes a commercial advantage, not a cost burden.
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How I Work
Live-Action Workshops
One-day intensive sessions where leadership teams solve real commercial and sustainability challenges while building capabilities.
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Fractional or Independent Advisory
Short-term or standalone support for commercial sustainability strategy, market insight, regulatory compliance, ESG measurement and implementation.
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Making Sustainability Commercially Viable
Mission & Model
What business are you really in? What business should you be in?
Commercial Cadence
Know your numbers. Clear rhythm, accountability, decisions.
Profit Mapping
Where profit is made and lost. What to stop, start or scale.
Margin Protection
Pricing, cost discipline, efficiencies and cash management.
Differentiation
Why customers choose you — and why they don't.
Growth Options
Practical routes for scale, sale or exit.
Customer Value
What customers truly value. Loyalty and “purpose as profit”.
Sustainability & Risk
Identify, manage and mitigate operational, ESG and supply‑chain risks.
Recent Mandates
Sustainability Workshop
Marketing & Sustainability Strategy
European Tourist Board
Purpose as a Profit Strategy
ESG & Commercial Pathway
Drinks Business
Sustainability & ESG Pathway
Commercial Sustainability
Marketing Agency & Clients
£900K
Margin Improvement
Content Marketing Agency
£400k
Margin Recovery
Crisis to Profit via Digital Pivot
Commercial ESG Workshops
Supply Chain Sustainability Strategy
Financial Services
Gavin Miller
Business Strategy, Sustainability & Risk Leadership
With more than 25 years of senior leadership experience—including Managing Director roles in three businesses and commercial leadership at the BBC and Universal Pictures—I help businesses make sustainability commercially viable.
I typically work in two ways:
Live-Action Workshops | One-day intensive sessions where leadership teams solve real commercial and sustainability challenges while building capabilities.
Fractional Leadership & Advisory | Short-term or standalone support for commercial sustainability strategy, market insight, regulatory compliance, ESG measurement, and implementation.
What I help with:
Navigate strategic and operational risk
Build internal capability rather than long-term dependency
Strengthen governance, decision-making, and accountability
Join up business strategy, sustainability and risk
Selected Outcomes:
Revenue growth from £12m to £24m | £900k margin improvement | Crisis and turnaround leadership | Festival and portfolio recovery | £500k+ licensing revenue | 34% market growth
Qualifications & Credentials:
MBA (Durham) | Fellow of the Chartered Institute of Marketing (FCIM) | Cambridge Institute for Sustainability Leadership | BSI Net Zero Certified | Sustainable Marketing (CIM) | Corporate Governance Institute (ESG) | Carbon Literacy Training Facilitator
What Clients Say
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world.
German National Tourist Board
“ I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
MD, Retail Business
“Fremantle Media hired Gavin Miller for his expert skills and strategic mindset to help the company form, develop and deliver its Children’s brand strategy.
David Bealing, Commercial Director Freemantle UK
“His expertise in running businesses — and turning them around — is second to none.”
Zoe Francis-Cox, CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
MD, Retail Sales & Marketing Agency
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
Saskie Dorman, NHS Palliative Care Consultant
