I help SMEs in supply chains get sustainability right, and commercially.
Meet client demands, stay ahead of regulation, create new markets and win more business, without the cost of a full-time hire.
YOUR Fractional Commercial & Marketing Director
Commercial performance, marketing and sustainability can no longer be separate priorities.
SMEs in supply chains are facing a new reality. Customers are shifting their spending to responsible suppliers. Regulation is coming. To stay ahead, you need a commercial strategy that turns these demands into a competitive advantage.
I help SMEs check, verify and shape their response.
I bring the senior leadership needed to ensure your commercial strategy, your marketing strategy and your sustainability plans all support each other—protecting your P&L and helping you win more business.
Business & Commercial
P&L Ownership • Profitability • Cashflow • Strategy • Operations
Marketing Strategy
Markets • Product Propositions • Audiences • Positioning • Growth
Sustainability
ESG • Supply Chain Response • Net Zero • Regulation • Risk Management
ABOUT ME
I'm a Commercial Director with more than 20 years' experience helping businesses grow, adapt and improve performance.
My career has included senior commercial leadership roles at BBC Worldwide and Universal Pictures and Managing Director positions across media, marketing and publishing. Today I work with SMEs across Berkshire, Surrey and the Thames Valley as a Fractional Commercial & Marketing Director.
I help businesses bring commercial performance, marketing strategy and sustainability together to improve performance and support long-term sustainable and responsible growth. My focus is always the same: improving business performance while helping organisations respond to changing markets, customers and supply chain requirements.
Qualifications:
MBA, Durham Business School
Fellow, Chartered Institute of Marketing
Cambridge Institute for Sustainability Leadership
Corporate Sustainability, Chartered Institute of Marketing
CONTACT
Gavin Miller
Berkshire · Surrey · Thames Valley
SOME CLIENT TESTIMONIALS
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
“Gavin consistently demonstrated an exceptional ability to engage audiences, from CEOs and senior directors to junior colleagues. His commercial leadership and deep ESG knowledge enabled teams to build practical capability that translated into meaningful outcomes.
He played a pivotal role in strengthening Acosta’s ESG credibility and retaining key clients. His impact as a commercial ESG professional is both lasting and measurable”.
-Michelle Carter, Interim Head of HR Acosta Europe
"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise.
His candour, warmth and depth of experience created an environment where people felt comfortable being honest and had their thinking genuinely challenged. Lively, enjoyable and substantive - a rare combination.
If you're looking for a facilitator who can hold a complex room and leave people energised, I'd recommend Gavin without hesitation."
-Cheryl Chung, Corporate & Government Affairs
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
"Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He's helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable."
-Saskie Dorman, NHS Palliative Care Consultant, Forest Holme NHS Hospice
“We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy.”
-RBWM Climate Partnership Committee Chair
