Get Your Business Future-Fit.
I help media, marketing and SME businesses bridge operations and sustainability through strategy, knowledge-sharing and capability building.
Live-Action Workshops • Training • Advisory
“My objective is to integrate sustainability and responsible business practices into the core of a business: commercial strategy, operations, marketing and supply chain, through strategy, knowledge-sharing, insight and capability building”
My background is in commercial strategy and marketing, leading businesses through periods of change, transition and growth. For over 20 years, I’ve been responsible for top-line revenue in large enterprises and P&L as an MD in SMEs. I’ve sat in that seat; I know what it’s like to manage cashflow, margins and teams while the market shifts.
When I left the corporate world to focus on sustainability, I didn't want to be another 'passionate consultant.' I wanted to be a qualified expert who could actually integrate business strategy with ESG. I’ve backed my 20 years of leadership with technical credentials from Cambridge (CISL), BSI Carbon Auditing and the Corporate Governance Institute (ESG & Risk).
I now bridge the commercial strategy and sustainability gap through fractional leadership, advisory, training and workshops. I provide the knowledge and insight teams need to take ownership and build internal capability. This includes undertaking business performance, risk and sustainability audits; producing commercial sustainability strategies across the value chain; and deploying the Future-Fit methodology.
Recent Mandates
European Tourist Board – Marketing sustainability strategy
Drinks Business – ESG pathway, risk and double materiality
NHS Care Home – ESG workshops and Carbon Literacy training
Financial Services – Supply chain commercial sustainability strategy
Marketing Agency – ESG strategy, Scope 1–3 audits, ESOS/SECR/CDP/EcoVadis/TCFD
Retail Marketing Agency – ESG RFPs, training and B2B client pathways
Selected Commercial Impact
£900k margin improvement – Content agency
£400k margin recovery – Publishing digital pivot
£12m → £24m revenue growth | £500k+ licensing | 34% market growth
Live-Action Workshops
Workshops that bridge business challenges and sustainability demands.
We solve real commercial and sustainability problems together, mapping operational risks and supply chain practices to create Future-Fit roadmaps with clear owners, dates and budgets.
Strategy & Knowledge: Transferring the ESG know-how your team
Insight: Customers, competitors and market shifts
Capability Building: Tools, templates & processes to make it stick.
01
The Business & ESG Audit
A fixed-fee diagnostic to map your sustainability maturity and commercial risk.
I audit your financial performance and operations to identify exactly where you sit on the sustainability maturity line. By layering an ESG assessment over your commercial strategy, I pinpoint the gaps in your knowledge, data and governance.
This isn't just a report; it defines the Strategy, Training and Capability Building required to fill those gaps and protect your margins. Your first step toward becoming Future-Fit.
02
Fractional Leadership (1–3 days a week)
Targeted advisory to solve specific commercial and sustainability challenges.
I provide board-level advisory to address operational gaps and risk, alongside specific training to ensure your team can execute. I build internal capability, not dependency.
Advisory: Board governance, P&L strategy, M&A due diligence and risk mitigation.
Training: Leadership ESG, Carbon Literacy and commercial sustainability for sales/marketing.
03
What You Get
“Gavin really understands both sustainability and the commercial reality. We ended up with a strategy our teams could actually deliver – and that our customers genuinely valued.”
Commercial & ESG Audits:
A deep-dive into business gaps and ESG risks.
01
Commercial ESG Strategies & Pathways:
Commercially viable 12–18 month roadmaps.
02
Net Zero & Carbon Literacy:
Practical reduction plans and leadership training so your team understands the "why" and the "how."
03
Future-Fit Alignment
Strategy and ESG following the Future-Fit Business Benchmark.
04
Gavin Miller
Commercial Strategy, Sustainability & ESG Leadership
25+ years senior leadership – MD roles across media/marketing/publishing/events, commercial leadership at BBC/Universal Pictures. I help SME boards integrate business strategy, sustainability, and risk through fractional leadership, workshops, and advisory.
What I deliver:
Future-Fit Strategy: Joining up ESG and commercial reality.
Risk Management: Navigating strategic and operational risks.
Internal Capability: Building your team's skills (not dependency).
Governance: Strengthening board-level oversight and accountability.
Credentials:
MBA (Durham) | FCIM | CISL | BSI Net Zero | CGI Risk/ESG (Distinction) | CSRD | Carbon Literacy
What Clients Say
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world.
German National Tourist Board
“ I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
MD, Retail Business
“Fremantle Media hired Gavin Miller for his expert skills and strategic mindset to help the company form, develop and deliver its Children’s brand strategy.
David Bealing, Commercial Director Freemantle UK
“His expertise in running businesses — and turning them around — is second to none.”
Zoe Francis-Cox, CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
MD, Retail Sales & Marketing Agency
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
Saskie Dorman, NHS Palliative Care Consultant
