Commercial Sustainability Lead.
Fractional Leadership • Strategic Projects • Capability Building
I bridge the business strategy, operations, sustainability & ESG gap for B2B SMEs.
How I Work
01 | Strategic Projects & Audits (The "Quick Fix")
High-impact, fixed-scope engagements to solve a specific commercial or ESG challenge. Whether it’s a Supply Chain Risk Audit, a Tender/RFP Response Strategy, a Commercial Sustainability Strategy, or a Sustainability Marketing Review, I provide the senior oversight to get the job done fast.
Best for: Businesses with a specific, urgent problem to solve.
02 | Fractional Leadership (The "Embedded Partner")
I join your leadership team on a retained basis (e.g., 1–2 days per week or month) to own the commercial sustainability agenda. I provide the board-level oversight and strategic direction needed to protect margins and manage long-term ESG risk.
Best for: Businesses needing ongoing expertise without the big salary.
03 | Workshops & Training (The "Business & Team Build")
Know Business. Know the Business. Live-action commercial sustainability workshops and practical training to move your team from theory to application. I help build skills and capabilities which combine real life business briefs with knowledge and application
Best for: Businesses wanting to combine design of solutions with capability building and up-skilling.
04 | Core Disciplines & Expertise
Commercial: Value Chain Mapping, Competitor ESG Analysis, and P&L-aligned Sustainability Roadmaps.
ESG & Compliance: Scope 1-3 Carbon Audits, CSRD/ESOS/SECR/TCFD and Future-Fit/B-Corp Pathways.
Operations: Sustainable Procurement, Supply Chain Risk Mitigation, and Circular Economy Models.
Marketing & Sales: ESG-aligned RFP/Tender Responses, Greenwash Prevention and Value-Based Communications.
“Gavin really understands both sustainability and the commercial reality. We ended up with a strategy our teams could actually deliver and that our customers genuinely valued.”
About
Hello, I’m Gavin Miller.
With 25+ years of senior leadership experience including MD roles in SME Media, Marketing, and Publishing and commercial leadership at BBC Worldwide and Universal Pictures. I understand the specific levers of growth in high-stakes B2B environments.
I’m a Fractional Commercial Sustainability Lead. I help leadership teams in the Media, Marketing, Publishing and wider B2B SME sectors bridge the gap between commercial performance and sustainability.
I help leadership teams embed sustainability and ESG into commercial strategy and operational reality, not as a side project, but as a core management discipline.
I don’t produce reports that sit on shelves.
I focus on
Commercial Strategy & Revenue Growth: Leveraging 25+ years in Media, Marketing and Publishing to optimise revenue models, pricing, and market positioning.
Commercial Sustainability Strategic Planning: Identifying and building responsible commercial sustainability strategies that align with your P&L.
Business Integration: Embedding sustainability across your commercial strategy, marketing, daily operations and supply chain.
Risk & Governance: Identifying potential threats and devising strategies to protect your business.
Credentials:
MBA (Durham) | FCIM | CISL | BSI Net Zero | CGI Risk/ESG (Distinction) | CSRD | Carbon Literacy
Recent Mandates
Marketing Sustainability Strategy – European Tourist Board
ESG Action Plan & Risk Audit – Drinks Business
Carbon Literacy & ESG Training – NHS Care Home
Supply Chain Strategy – Financial Services
Marketing Agency – ESG strategy, Scope 1–3 audits, ESOS, SECR, CDP, EcoVadis, TCFD
Retail Marketing Agency – ESG RFPs, training and B2B client pathways
Commercial Impact: £900k margin improvement | £400k digital pivot recovery | 100% revenue growth (£12m → £24m).
What Clients Say
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world.
German National Tourist Board
“ I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
MD, Retail Business
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
MD, Retail Sales & Marketing Agency
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
Saskie Dorman, NHS Palliative Care Consultant
We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy.
Karen Davies, Councillor, Royal Borough Windsor & Maidenhead
“His expertise in running businesses — and turning them around — is second to none.”
Zoe Francis-Cox, CEO, Dialogue Content Agency
“Fremantle Media hired Gavin Miller for his expert skills and strategic mindset to help the company form, develop and deliver its Children’s brand strategy.
David Bealing, Commercial Director Freemantle UK
