BERKSHIRE & SURREY

Gavin Miller Fractional Commercial Director and Business Coach

Making sustainability work for SMEs.

I help SMEs meet sustainability requirements so they can retain and win more business.

DOES THIS

Sound Familiar

"We don't know where our real commercial risks are."

Markets are changing, customers are raising the bar on sustainability and margins are tighter. I help you see what sustainability practices you already have in place, what the exposure is and what to do about it”.

"We need to win and keep contracts."

Buyers are asking harder sustainability questions. I work through it with you so you can answer properly and protect the revenue”.

"Our team doesn't have the knowledge to handle this."

If sustainability sits with one person the business is exposed. I build the capability across your team so they can handle it themselves.

"Our board needs to be better informed of new risks”.

Directors need to understand what climate risk and sustainability mean commercially and how to lead through it.

SERVICES

Clear Engagements. Commercial Focus.

Commercial & Sustainability Assessment

£950

A review of where you make money, where the sustainability risks are and what gaps exist against what your customers are asking for. You leave with clear recommendations on what to stop, start and prioritise.

Commercial and Sustainability Workshops & Training

£1,250 half-day · £1,950 full-day

Working sessions where your team builds a commercial sustainability strategy together in the room. Includes Carbon Literacy training if needed. You leave with a plan your team owns.

Fractional Hands-on Project Work

£750 per day

Embedded delivery of a specific project. A commercial sustainability strategy, a business case for investment, a tender response, carbon reduction plan or customer compliance requirement. Scoped, time-defined, ends when the work is done.

Monthly Board Advisory

£750 per session

Monthly sessions to help your directors understand climate risk, governance and the commercial decisions that follow. No open-ended retainer.

PROVEN DELIVERY

Recent Sustainability & Commercial Work

SA BRAIN Hospitality & Retail

Sustainability Strategy & Commercial Roadmap

Developed a practical sustainability strategy and operational pathway across the business, bridging commercial reality with environmental and social goals.

SECTOR LEADERSHIP GROUP Cross-Sector Facilitation

Sustainability & Commercial Alignment Workshop

Facilitated full-day session across competing sector priorities, bridging commercial pressures with credible sustainability ambition.

Retail Marketing & Logistics Supply Chain & Retail

18-Month Advisory: Enterprise Client RFP & ESG

Addressed major enterprise client RFP requirements, sustainability positioning, and commercial contracting strategy across supply chain operations.

Forest Holme NHS Hospice Healthcare

Sustainability Advisory & Strategic Guidance

Delivered strategic thought-partnership and practical guidance on sustainability and what it means in practice beyond carbon footprinting.

WHY WORK WITH ME

Gavin Miller · Practical Sustainability with P&L Discipline

Most sustainability consultants understand carbon calculations or academic frameworks, but have never had to manage a commercial P&L, pitch an enterprise client, or protect an operating margin.

I spent 25+ years in senior commercial roles including Commercial Director at BBC Worldwide, Marketing Director at Universal Pictures, and several Managing Director roles leading SME businesses.

Since 2022, I have helped SMEs make sustainability work in practice. Addressing customer questionnaires, conducting holistic ESG risk assessments and structuring defensible tender evidence that wins business without creating useless bureaucracy.

CREDENTIALS AND ACCREDITATIONS

Future-Fit Accredited Advisor. Business Benchmark & holistic ESG system

CISL. Cambridge Institute for Sustainability Leadership

Carbon Literacy Facilitator. Accredited training delivery

Course Director. CIM Sustainability & Marketing

Corporate Governance Institute. Board oversight & ESG governance

MBA & FCIM. Fellow, Chartered Institute of Marketing

25+ Years P&L Experience. BBC Worldwide, Universal Pictures, SME MD

FEEDBACK

What Clients Say

"Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting. He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward. It was a strong mix of commercial clarity, practical sustainability insight and hands-on support."

Nick Payne

Managing Director, SA Brain. May 2026

"What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical. He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly."

Group Managing Director

Leadership, Retail Marketing & Logistics Company. November 2024

"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise. His candour, warmth and depth of experience created an environment where people felt comfortable being honest and had their thinking genuinely challenged. Lively, enjoyable and substantive - a rare combination."

Cheryl Chung

Corporate & Government Affairs, Sector Leadership Group. Facilitation

"Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He's helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable."

Dr. Saskie Dorman

Palliative Care Consultant, Forest Holme NHS Hospice. Advisory

"I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing."

Chief Executive Officer

Executive Leadership, Dialogue Content Agency. Leadership

The image shows the logo of The German National Tourist Board
Logo of the Chartered Institute of Marketing (CIM) with blue background and white text.
Logo of Forest Holme Hospice with a pink circular border, green and teal text, and an abstract tree illustration.
Berkshire Vision logo with a multicolored circular design and the text 'Berkshire Vision Supporting The Visually Impaired'.
The Ultima Media logo with white and gray text on a black background.
Green square background with white text saying 'dialogue The Content Agency'
The word 'IMAGINATION' written in bold, stylized white letters on a black background.
BBC Worldwide logo on a gradient purple and pink background.
Universal Pictures logo with globe and bold text
Logo for The Middlesex Meat Company featuring a meat cleaver and text about quality assurance and establishment in 1976.
Text reading 'IMPACT FUTURES' on a blue background.