Making Sustainability Work for Business.
Larger companies need suppliers to deliver on sustainability. Suppliers need to do it without damaging their business. I help make it work for both.
Reviews, advisory, hands-on support and training for larger companies and their suppliers.
Get Your Business Future Fit
Most companies don't need theory or 80-page reports. They need to know:
What does sustainability mean for our business?
Is our business and commercial strategy aligned with sustainability?
What's our pathway and what should we do first?
Where can sustainability cut costs, reduce risk, build value and invest?
Is what we say credible, or are we making claims we can't support?
What do customers and suppliers expect of us?
What capabilities, data and resources do we need?
How do we get marketing to understand what happens further up the value chain?
What should we stop, improve or develop?
I work alongside owners and management teams to answer those questions and put the changes into practice.
Ways We Can Work Together
01. Monthly Advisory
£850 monthly · Rolling monthly agreement
A regular, senior sounding board for the business owner and leadership team.
What it covers:
A scheduled monthly strategy and review meeting.
Direct phone and email access between meetings as issues land on your desk.
Reviewing customer questionnaires, tender requests, supplier claims, and sustainability policies before you submit them.
Sanity-checking commercial and operational decisions against your numbers and margins.
Best for: Owners who want experienced counsel on call without taking on full-time overhead.
02. Fractional Director
£2,500 monthly · Rolling monthly agreement (approx 4 days a month)
Hands-on leadership embedded inside your business to do the heavy lifting and fix what needs fixing.
What it covers:
Month 1: A full review of your numbers, customer risks, carbon/sustainability gaps, and operational bottlenecks to build a prioritized action plan.
Ongoing: Working directly alongside your team to deliver the fixes: writing tender and RFP responses, building your carbon baseline, vetting suppliers, restructuring your commercial offer, or rolling out Future-Fit standards.
Best for: Businesses that need an experienced commercial operator in the room to lead the work and protect revenue.
03. Problem-Solving Workshops & Training
Half-day: £1,250 · Full-day: £1,950
Less theory, more practical. We take a live commercial issue facing your business and spend the session working through it with your team.
Examples of what we work on:
Building a practical sustainability roadmap that cuts costs and protects margins.
ESG knowledge, skills and capability building
Training sales, marketing, and bid teams on how to answer customer sustainability questions credibly without greenwashing.
Running a joint working session between your operational team and key suppliers to agree joined up commercial sustainability strategy.
Business + Sustainability Experience.
Over 25 years running businesses, managing P&Ls, and driving commercial revenue:
* Former Managing Director, Ultima Media
* Commercial Director, BBC Worldwide
* Marketing Director, Universal Pictures
For the past five years, I’ve brought that commercial experience to sustainability and responsible business work, connecting it to the realities of running a business. As a Future-Fit Accredited Advisor, I combine the rigour of the Future-Fit Business Benchmark with real-world commercial, marketing, and operational experience.
Selected Track Record.
Commercial strategy and customer sustainability | Retail Marketing & Logistics. 18-month advisory engagement covering customer RFP requirements, sustainability positioning and commercial strategy.
Sustainability strategy and commercial roadmap | SA Brain. Developed a practical sustainability strategy and pathway for the business.
Responsible business workshop | German National Tourist Board. Explored what sustainability means for marketing and how it can become part of a credible customer proposition.
Commercial realignment and proposition restructure | B2B Content. Reworked the commercial model and proposition, growing revenues to £6m and improving operating margin by £900k.
Credentials
MBA · FCIM · Cambridge Institute for Sustainability Leadership · Carbon Literacy Facilitator · Future-Fit Accredited Advisor · Course Director, CIM Sustainability & Marketing
Some Recent Client Testimonials.
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise.
His candour, warmth and depth of experience created an environment where people felt comfortable being honest and had their thinking genuinely challenged. Lively, enjoyable and substantive - a rare combination.
If you're looking for a facilitator who can hold a complex room and leave people energised, I'd recommend Gavin without hesitation."
-Cheryl Chung, Corporate & Government Affairs
"Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He's helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable."
-Saskie Dorman, NHS Palliative Care Consultant, Forest Holme NHS Hospice
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
“We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy.”
-RBWM Climate Partnership Committee Chair
“I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing.
CEO, Dialogue Content Agency
