Get Your Business Moving Again.
I help owners find and fix what’s holding their business back.
Berkshire · Surrey · Thames Valley
What it means for you.
When growth stalls, the first job is not necessarily to hire more salespeople, increase targets, write a new business plan, or update the marketing deck.
It is to understand what is really going on in the business.
I work with owners and leadership teams to look at the numbers, customers, markets, products, sales and marketing. We work out what is helping, what is getting in the way and where effort is being wasted.
The answers to these questions will get your business moving again
Where do we actually make money?
Which markets and customers should we target and which should we leave behind?
Is our positioning still credible, or are we making claims we can't support?
What should we stop, improve or develop?
What should marketing and sales do differently?
What capabilities and data are we missing?
What does this look like through a responsible-business, risk and ESG lens?
The point is not to create another report. It is to agree on what needs to change, what happens first, and who is going to make it happen.
The work starts with understanding what is really happening in the business.
I work alongside owners and leadership teams to identify what needs to change, agree the priorities and help make those changes happen.
That might mean leading a specific project, working alongside the leadership team or taking responsibility for a wider commercial or strategic transition.
The work is shaped around the business, not a fixed consultancy package. I get involved where the business needs experienced leadership: taking on a specific project, working alongside the leadership team or leading a wider commercial or strategic transition.
Selected Track Record.
My background is in commercial strategy, marketing and running businesses. More recently, I’ve applied that experience to sustainability and responsible business.
Commercial realignment and proposition restructure. B2B content
Reworked the commercial model and proposition, growing revenues to £6m and improving operating margin by £900k.
Commercial strategy and customer sustainability requirements. Retail marketing and logistics
An 18-month advisory engagement covering customer RFP requirements, sustainability positioning and commercial strategy across internal teams.
Strategy and commercial audit. Global online publishing
Reviewed and repositioned the commercial model and value proposition for the next phase of the business.
Sustainability strategy and commercial roadmap. SA Brain
Developed a practical sustainability strategy that gave the leadership team a clear foundation and pathway for moving forward.
Responsible business workshop. German National Tourist Board
Ran a workshop exploring what sustainability means for marketing and how it can become part of a credible customer proposition.
About Me.
I am a Commercial Director with more than 25 years’ operational and board-level experience in commercial strategy, marketing and running businesses.
My background includes Commercial Director at BBC Worldwide and Marketing Director Universal Pictures, Commercial Marketing Director Capital Radio Group, followed by Managing Director roles leading £2m to £10m B2B media, marketing, publishing, events and intelligence businesses.
I combine hard-nosed commercial reality with practical sustainability experience to help build durable, future-fit businesses.
Credentials & Frameworks:
MBA · FCIM (Fellow, Chartered Institute of Marketing) · Cambridge Institute for Sustainability Leadership (CISL) · Carbon Literacy Facilitator · Future-Fit Accredited Advisor (In progress)
Contact
Berkshire · Surrey · Thames Valley
Some Recent Client Testimonials
“I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing.
CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
