Portfolio Commercial Director

I work with a small number of B2B Media and Marketing businesses to fix what’s not working, unlock growth and build a commercial structure that sustains it.

Gavin Miller Commercial Director B2B Media, Publishing, Marketing and Intelligence

gavin@gavinmiller.co

When I’m brought in

  • Growth has stalled and no one is quite sure why

  • Revenue is unpredictable or too reliant on a small number of clients

  • No one is sure of the true P&L and cash-flow picture

  • The business has outgrown its current commercial model

  • Founders or leadership teams are stuck in the day-to-day and can’t step back

  • There’s ambition to grow, but no clear commercial plan to support it

  • The business is scaling but there is no infrastructure, resource or capabilities plan

What I do

I work at a leadership level to:

  • Stabilise performance and bring clarity to the numbers

  • Improve P&L and cash-flow

  • Redesign the commercial model: proposition, pricing, revenue mix

  • Build a pipeline that converts, not just activity

  • Put clear structure, process and accountability in place

  • Support founders and leadership teams through change and growth

This is hands-on commercial leadership and at a fraction of the cost of a full time hire.

How I work

I work with a small number of businesses at any one time.

That keeps me close enough to make a real difference, while bringing perspective from across multiple companies.

Most engagements are focused on change, not maintenance.

Additionally, I provide Advisory, Governance and Board support

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About Me

  • Managing Director, multiple media and marketing businesses

  • Commercial Director, BBC Worldwide

  • Marketing Director, Universal Pictures

Now working directly with founders and leadership teams across B2B media, publishing and marketing services.

Credentials

  • MBA, Durham Business School

  • Fellow, Chartered Institute of Marketing

  • Cambridge University Sustainability Leadership

What I Cover

Every engagement is tailored, but all follow the same arc: Commercial foundations first, sustainability second. One without the other doesn't work.

Business & Commercial Strategy

  • Business Model Audit

  • Revenue Stream Diversification

  • Market Positioning

  • P&L & Cash Flow Management

  • Commercial Infrastructure

Growth & Revenue Operations

  • Revenue Leakage Identification

  • Product & Portfolio Strategy

  • Building the Commercial Engine

  • Customer & Market Intelligence

  • Tender & Pitch Capability

Sustainable Business Models & Operating Systems

  • Strategic Sustainability Lens

  • Supply Chain & Procurement

  • Governance & Board Oversight

  • Operational Efficiency

  • Exit & Value Creation

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