Commercial Director | Advisor
Helping companies in supply chains make sustainability work and improve business performance.
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.”
-Nick Payne, MD, SA Brain
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one”.
-Group Managing Director, Retail Marketing & Logistics Company
"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise”.
-Cheryl Chung, Corporate & Government Affairs
Most engagements start with a Business Review.
Before talking about sustainability, I start by understanding your business.
Where do you make money?
Where is margin being lost?
What is your proposition?
What do your customers value?
How do you compare with competitors?
What are the barriers to growth?
Where are the operational constraints?
Only then do I apply a sustainability lens to identify the commercial risks, opportunities and priorities that matter.
Helping Businesses Respond
Live Action Sustainability Workshops
Building your sustainability strategy and capability at the same time.
Working with boards, teams and organisations to understand their challenges, build capability and determine practical next steps.
what does sustainability mean for our business?
what are customers and supply chains asking for?
where are the risks?
where is the opportunity?
what should we do next?
Commercial Sustainability Strategy
Supporting businesses to:
respond to ESG requirements in tenders
develop commercial sustainability strategies
assess business risks and opportunities
strengthen governance and capability
identify efficiency and growth opportunities
Board Advisory
Helping boards build the understanding and oversight needed to integrate sustainability into strategy, risk and governance.
About Me
I’m a Commercial Director with 25+ years’ experience helping organisations grow, strengthen their commercial capability and navigate change.
My career has spanned BBC Worldwide and Universal Pictures to mid-market leadership roles. I focus on working with businesses where commercial experience can make a meaningful difference.
I work with companies facing changing customer expectations, commercial pressures and sustainability demands, helping them strengthen performance while making informed strategic decisions.
Commercial Experience
Commercial strategy & growth
Business improvement & performance
Marketing & customer development
Commercial sustainability
Leadership & change
Qualifications
MBA, Durham University Business School
Fellow, Chartered Institute of Marketing
Cambridge Institute for Sustainability Leadership
Corporate Sustainability, Chartered Institute of Marketing
Contact
Gavin Miller
Berkshire • Surrey • Thames Valley
SOME CLIENT TESTIMONIALS
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise.
His candour, warmth and depth of experience created an environment where people felt comfortable being honest and had their thinking genuinely challenged. Lively, enjoyable and substantive - a rare combination.
If you're looking for a facilitator who can hold a complex room and leave people energised, I'd recommend Gavin without hesitation."
-Cheryl Chung, Corporate & Government Affairs
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
“Gavin consistently demonstrated an exceptional ability to engage audiences, from CEOs and senior directors to junior colleagues. His commercial leadership and deep ESG knowledge enabled teams to build practical capability that translated into meaningful outcomes.
He played a pivotal role in strengthening Acosta’s ESG credibility and retaining key clients. His impact as a commercial ESG professional is both lasting and measurable”.
-Michelle Carter, Interim Head of HR Acosta Europe
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
"Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He's helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable."
-Saskie Dorman, NHS Palliative Care Consultant, Forest Holme NHS Hospice
“We would like to thank Gavin Miller for his time with the Climate Partnership Steering Group. He has had a brilliant and useful impact on business interactions and the Climate Strategy.”
-RBWM Climate Partnership Committee Chair
