Where Business Improvement, Operational Efficiencies & Sustainable Business Practices Meet.

Hello, I'm Gavin Miller, a Fractional COO with extensive B2B Media, Marketing and Marketing Services experience. As former Commercial Director at BBC Worldwide, Marketing Director at Universal Pictures, and MD of several Media and Marketing businesses, I now help SMEs navigate change and transition through business improvement, operational efficiencies, strategic marketing and sustainable business practices, on a part-time basis and at a fraction of the cost of a full time hire.

e | gavin@gavinmiller.co

m | 07884 000848

  • Navigated Ultima Media through pandemic: pivoted to digital events and content, restructured operations, protected cash flow

  • Doubled BAA Media revenue: £12m to £24m via strategic and operational change

  • Delivered BBC Worldwide: £500K+ growth via strategic brand extension

  • Achieved £12m in cost savings across several companies

  • Edinburgh Film Festival: from cash crisis to profit in 12 months

  • Transformed Archant Dialogue to content marketing agency: £4.6m to £6m revenue with £900K margin improvement

  • Delivered 34% revenue growth: through customer segmentation at Universal Pictures

  • Secured 18% cost reductions: through print and distribution optimisation

  • Cut office costs 50%: through strategic lease and contract negotiation

  • Led Sustainability and ESG pathway for field sales and marketing agency

  • Created Net Zero Pathway: for £12m learning provider with 200+ employees

  • Led Sustainability Integration: for global experiential agency across 5 key pillars

Making an Impact

What is your company’s core value proposition and competitive advantage?

How do you differentiate from competitors in your industry?

What are your short-term and long-term strategic goals?

What are the main trends shaping your industry right now?

Is this a good industry to be in?

Who are your key customers, and how are their preferences evolving?

What are your key operational challenges (e.g., supply chain, cost pressures)?

What are your largest cost centres and revenue streams?

Do you understand the value of responsible business practices?

How do you increase profits quickly?

Do you know your cash-flow position?

I help coach businesses by first asking:

B2B Media & Marketing • Commercial Strategy • Sustainability • AI Strategy • Revenue Growth • Digital • Content & Publishing • Data Intelligence • Conferences • Marketing Services • Business Operations • P&L Optimisation •

SERVICES

Business Improvement

  • Revenue and growth management

  • P&L

  • Performance metrics and KPIs

  • Strategic planning and execution

  • Client/customer delivery

  • Business change & transition

  • Market development

Operational Efficiencies

  • Process optimisation

  • Resource allocation

  • Systems and technology

  • Workflow

  • Cost control & cash-flow

  • Team productivity

  • Supply chain/vendor optimisation

Sustainable Business Practices

  • Long-term business resilience

  • Responsible growth strategies

  • Sustainable supplier relationships

  • Responsible business models

  • Risk & governance

  • ESG Compliance & KPIs

MY STORY

Hello, I'm Gavin Miller, a Fractional COO helping B2B media, marketing services, content and conference businesses improve their performance by connecting business strategy with commercial strategy, market strategy, audience development and sustainability

With over 25 years' experience, I bring a unique blend of big company and SME expertise to media and marketing companies. Having served as Commercial Director at BBC Worldwide and Marketing Director at Universal Pictures, combined with MD roles leading SME content, marketing, publishing and conference companies, I deliver practical commercial growth through strategic marketing and business fundamentals.

Experience & Expertise

  • Commercial Director, BBC Worldwide

  • Marketing Director, Universal Pictures

  • MD roles leading content, marketing, publishing and conference companies

  • B2B SME media and marketing leadership

Professional Credentials

  • MBA, Durham University Business School

  • Fellow, The Chartered Institute of Marketing

  • Cambridge Institute for Sustainability Leadership

  • Corporate Governance Institute

Current Board Positions

  • Board Trustee Berkshire Vision

  • Climate Partnership Steering Group, RBWM

“What they Said”

“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world. The course sparked a lot of conversations within the team and will definitely shape our approach to sustainability in our future campaigns.” The German National Tourist Board

“Gavin is consistently helpful, knowledgeable and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable. Gavin wears his expertise lightly and a very engaging introductory workshop has helped the team to start making meaningful changes.” Saskie Dorman NHS Palliative Care Consultant

“I wish I’d known then, whilst running SME businesses, what I know now. How the principles of ESG, Sustainability and Responsible Practices really can improve a business, its marketing, operations and enhance its reputation. It has made a world of difference.” MD Retail Business

Project, Fractional, Advisory and Leadership Roles

Non-Profits

Media and Marketing Companies

Other