Publishing • Content • Digital • Events • Business Intelligence • Sustainability •

Making B2B Media & Marketing Businesses Work Better.

Discover how to transform your business model, meet commercial and sustainability goals concurrently and all while maintaining your operations.

e | gavin@gavinmiller.co

m | 07884 000848

Here's what I've delivered

Commercial Growth

• £900k margin improvement for a content marketing business

• Transformed content agency: £4.6m to £6m revenue

• Doubled revenue for a media & marketing business to £24m

• 34% growth through audience segmentation for a content company

• £500K+ growth via strategic brand licensing extensions (BBC Worldwide)

• Turned cash crisis to profit in 12 months (Edinburgh Film Festival)

Digital Transformation

• Digital transformation for a pandemic hit publishing, content & events business

• Launched digital events, webinars, business intelligence, paid content (Ultima Media)

• Led £400k margin improvement through pandemic at Ultima Media

Business Optimisation

• Delivered £12m+ cost savings across multiple businesses

• Achieved 18% cost reduction through supply chain optimisation

• Reduced operational costs by 50% through strategic negotiation

Sustainability & ESG

• Strategic business transformation including Net Zero pathway for £12m learning & training business

• Commercial strategy and ESG integration for £60m field sales & marketing agency

• Business resilience planning including carbon footprint assessments and regulatory compliance

Two Proven Programmes for Media & Marketing Companies

Simply Strategy: What Works and Simply Strategy: What's Next

Practical programmes including training that deliver measurable results

SIMPLY STRATEGY: WHAT WORKS

Commercial & Market Strategy

  • Business model assessment (content, events, digital, publishing)

  • Revenue stream analysis and diversification opportunities

  • Market position review and competitive landscape

  • Value proposition evaluation across content and service offerings

  • Growth opportunity mapping (digital transformation, new formats)

  • Cash-flow and margin improvement planning

  • Customer or client portfolio analysis and segmentation

  • Content monetisation & audience development

  • Commercial risk evaluation

SIMPLY STRATEGY: WHAT’S NEXT

Change, Transition & Growth

  • Strategic planning for media & marketing businesses

  • Digital transformation and platform optimisation

  • Audience data and business intelligence strategy

  • Event portfolio optimisation (live, digital, hybrid)

  • Publishing and content distribution planning

  • Supply chain optimisation (production, technology, talent)

  • Client relationship and retention strategies

  • Performance measurement across content and commercial KPIs

  • Market positioning in evolving media landscape

A Simple, Focused Business Model Framework

Inspired by Richard Koch's Simply Strategy, I use a straightforward framework of 10 key questions to help you focus on what matters most. This framework strengthens your commercial strategy while integrating responsible business practices that reduce risk and create competitive advantage.

  1. What is our core commercial purpose and how do we strengthen it?

  2. Who are our most valuable customers and what do they really need from us?

  3. What unique commercial value do we deliver?

  4. Which products or services generate the most commercial value, cash and profits?

  5. How do we make money and where are the opportunities to improve profitability?

  6. What critical resources and capabilities drive our commercial success?

  7. What key activities must we excel at commercially?

  8. Who are our essential commercial partners and suppliers, and how do we ensure they support our business goals?

  9. What are the biggest commercial risks we face and how do we manage them?

  10. How do we measure success and track the metrics that matter for long-term value creation?

About Me

With 25 years' experience from Commercial Director at BBC Worldwide to Marketing Director at Universal Pictures, I help media and marketing businesses create better commercial models that deliver measurable value.

I specialise in making complex strategies simple and actionable, focusing on practical change that helps businesses adapt and thrive in rapidly evolving markets.

Key Experience:

• Commercial Director, BBC Worldwide

• Marketing Director, Universal Pictures

• MD roles in media & marketing businesses

• Course Director, CIM Sustainability

Professional Background:

• MBA, Durham University Business School

• Fellow, Chartered Institute of Marketing

• Cambridge Institute for Sustainability Leadership

• Corporate Governance Institute

Testimonials

  • "What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical. He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly."

    Group Managing Director, Field Sales and Marketing Agency

  • “We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world. The course sparked a lot of conversations within the team and will definitely shape our approach to sustainability in our future campaigns.”

    The German National Tourist Board

  • “Gavin is consistently helpful, knowledgeable and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable. Gavin wears his expertise lightly and a very engaging introductory workshop has helped the team to start making meaningful changes.”

    Saskie Dorman NHS Palliative Care Consultant

  • “I wish I’d known then, whilst running SME businesses, what I know now. How the principles of ESG, Sustainability and Responsible Practices really can improve a business, its marketing, operations and enhance its reputation. It has made a world of difference.”

    MD Retail Business