Business Coach | Fractional Commercial Director

Stop. Play. Scale.

Helping founders and leaders of £1m to £15m turnover companies stop what’s not working, explore new markets and scale with the right capabilities, sustainably

e | gavin@gavinmiller.co

m | 07884 000848

Welcome

Are you leading a company or portfolio of brands turning over between £1m and £15m and know things need to change?

I’ve been there.

As a Managing Director in media and marketing services, I faced pressure, ambition and big ideas, but no sounding board. I didn’t need a big consultancy; I needed clarity, perspective, and someone who understood the terrain.

That’s when I started meeting Carolyn Morgan once a month.

She listened. Asked sharp questions. Sometimes offered a brilliant connection or insight. Most importantly, she gave me the space to think clearly and lead with confidence.

That experience stayed with me, alongside years working in commercial director and marketing director roles at BBC Worldwide, Universal Pictures and as Managing Director of several media and marketing SMEs specialising in change and transition.

It’s shaped the way I now work.

Today, I focus primarily on working with founders and leadership teams of £1m to £15m companies as a Business Coach, helping you stop what’s not working, identify new markets, and scale with the right capabilities, sustainably.

And if you then want deeper, hands-on support, I can step in as a Fractional Commercial Director, embedded part-time but without the cost of a full-time hire.

Two ways I work:

✔ Structured business coaching from £499/month

✔ Embedded fractional part-time commercial director, up to £700/day, but only when you need it

What is Stop. Play. Scale.?

My practical, step-by-step framework to help your business transform and grow:

Stop what’s draining resources and time

Play by exploring new customers, markets and revenue streams

Scale through building the right teams, skills and processes, all with sustainability in mind

What We’ll Work On:

  • Identify where your business makes the most profit and why

  • Define your business model clearly and what needs to change

  • Understand why customers buy from you

  • Stop unprofitable products, contracts, or segments draining resources

  • Discover new audiences, markets and revenue streams

  • Estimate the likely profit uplift from new opportunities

  • Pinpoint missing skills, resources, or capabilities

  • Prioritise and grow your most valuable customers

  • Apply a sustainability lens to reduce risk and embed responsible growth

Choose the Right Level of Support

Whether you need structured Business Coaching or a Fractional Part-Time Commercial Director, both options use the Stop. Play. Scale. framework to deliver practical, commercial results.

Stop. Play. Scale

£499

Monthly Business Coaching Subscription

✔ You’ll get structured monthly 1:1 sessions

  • Identify and stop what’s not working

  • Explore new markets

  • Build scalable capabilities

  • Embed sustainability practically, reducing risk and future-proofing

✔ Tailored tools, advice, and accountability

✔ Focus on profit, clarity, market-fit and capability

✔ Practical sustainability guidance built in

✔ Additional advisory where required

✔ Designed for founders and leaders of £1m–£15m turnover companies

minimum six month commitment

Monthly meet or tailored to suit you

Fractional Commercial Director

up to £700

Per Day

Flexible, part-time commitment, from 1 day/week, several days a month tailored to your needs

✔ Embedded commercial leadership and strategic support

✔ Hands-on help with commercial execution and team delivery

✔ Commercial modelling, growth planning and turnaround expertise

✔ Option to integrate sustainability where it supports business goals

✔ Ideal for businesses ready for deeper transformation without a full-time hire

tailored time commitment. A day a week, several days a week or month, tailored to your needs

Why Partner With Me?

With 25+ years leading commercial and marketing teams at BBC Worldwide, Universal Pictures, and in media and marketing SME leadership roles, I bring practical, hands-on guidance. I’m more than a coach; I provide a business focus to accelerate results without the cost of a full-time hire.

Key Experience & Expertise:

Commercial Impact

  • Proven track record in doubling media revenue and driving digital growth

  • Transforming traditional media and marketing companies into profitable businesses.

Commercial Innovation:

  • Secured major brand partnerships

  • Pioneered new distribution strategies

  • Turned around organisations from crisis to sustainable profitability.

Sustainability Practices:

  • Cambridge Institute for Sustainability Leadership

  • ESG strategy pathways for several marketing services businesses including Net Zero and business strategy aligned.

Industries Served:

  • Media & Publishing

  • Marketing Services & Agencies

  • Content Creation & Distribution

  • Events & Exhibitions

  • Digital Platforms

  • Entertainment & Sports.

Professional Background:

  • MBA

  • Fellow of the Chartered Institute of Marketing

  • Cambridge Institute for Sustainability Leadership

  • Corporate Governance Institute.

Testimonials

  • "I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing. Not just a great leader, mentor and businessman, but also a good friend."

    Zoe Francis-Cox, CEO Dialogue Content Agency

  • "What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical. He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly."

    Group Managing Director, Field Sales and Marketing Agency

  • "Gavin was a great mentor to me during our time working together, he balances his experienced strategic focus and macro view of a business with being able to dig into the detail and understand the minutiae of a commercial deal or periodic financial performance. He challenges the team he places around himself to continue to develop and achieve, increasing their potential and allowing them to add real value outside their defacto role, creating success for both the business and his reports."

    Jamie Kent Finance Director, Archant Dialogue

  • "I worked closely with Gavin as his client in my previous role as Marketing Director of AGA Rangemaster. I found him to be highly efficient, extremely competent and always ready to present new ideas for extending brand reach, in particular his ability to blend a really good understanding of our business with the the changing digital, marketing and consumer landscape."

    Ex Marketing Director Aga Rangemaster

  • "Fremantle Media hired Gavin Miller for his expert skills and strategic mindset to help the company form, develop and deliver its Children’s brand strategy. This has delivered significant incremental revenue streams to the company. In addition Gavin has presented to the division on the changing media landscape and how to align our strategy to best drive profits given such change. We plan to use his services again"

    David Bealing, ex Commercial Director Fremantle Media

  • “We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world. The course sparked a lot of conversations within the team and will definitely shape our approach to sustainability in our future campaigns.”

    German National Tourist Board

  • “Gavin is consistently helpful, knowledgeable and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable. Gavin wears his expertise lightly and a very engaging introductory workshop has helped the team to start making meaningful changes.”

    Saskie Dorman NHS Palliative Care Consultant

  • “I wish I’d known then, whilst running SME businesses, what I know now. How the principles of ESG, Sustainability and Responsible Practices really can improve a business, its marketing, operations and enhance its reputation. It has made a world of difference.”

    MD Retail Business