I help founder‑led B2B media, content and marketing businesses rebuild a commercial engine that supports sustainable growth.

I always start with commercial diagnostics, not just sales and work on a flexible, no‑contract basis.

Gavin Miller Commercial Director B2B Media, Publishing, Marketing and Intelligence

gavin@gavinmiller.co

When I’m brought in

  • Growth has stalled and the cause is unclear.

  • Revenue is uneven or too dependent on a small number of clients.

  • Cash flow and P&L visibility are weak.

  • The commercial model no longer fits the size of the business.

  • The founder or leadership team is too deep in the day-to-day.

  • There is ambition to grow, but no clear plan to support it.

  • The business is scaling faster than its structure, resource or capability.

What I do

  • Stabilise performance and create financial clarity.

  • Improve P&L and cash flow.

  • Redesign the commercial model: proposition, pricing, revenue mix and markets.

  • Build a pipeline that converts, not just activity.

  • Put structure, process and accountability in place.

  • Support founders and leadership teams through change and growth.

This is hands-on commercial leadership at a fraction of the cost of a full-time hire.

How I work

Founders usually bring me in to grow faster. I start by checking whether the business has the commercial foundations to support that growth. That means getting close to the numbers, understanding where cash is tied up, identifying weak spots in the commercial model and building clearer decision-making, accountability and revenue operations.

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About me

Managing Director, multiple media and marketing businesses

Commercial Director, BBC Worldwide

Marketing Director, Universal Pictures

Now working directly with founders and leadership teams across B2B media, publishing and marketing services.

Credentials

MBA, Durham Business School

Fellow, Chartered Institute of Marketing

Cambridge University Sustainability Leadership

What I Cover

Every engagement is tailored, but all follow the same arc: commercial foundations first, sustainability second. One without the other doesn’t work.

Commercial foundations

  • Business Model Audit

  • Market Positioning

  • Revenue Stream Diversification

  • P&L & Cash Flow Management

Commercial infrastructure

  • Growth & Revenue Operations

  • Revenue Leakage Identification

  • Customer & Market Intelligence

  • Tender & Pitch Capability

Value creation

  • Product & Portfolio Strategy

  • Building the Commercial Engine

  • Sustainable Business Models & Operating Systems

  • Governance & Board Oversight

  • Operational Efficiency

  • Exit & Value Creation

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