A Commercial Reset for B2B SMEs.
I help SMEs get unstuck and improve profits, performance & sustainability but without the cost of a full-time hire.
If your business has stalled, margins are thin, or sustainability feels overwhelming, my Commercial Reset clarifies what’s working, what’s not and where to focus next — delivered in a flexible, tailored format.
What You’ll Get
Delivered in 4–6 weeks, depending on the size and complexity of your business and access to the right data.
✔ Identify what’s holding back growth or profit
✔ Understand where you make the most profit and cash — and why
✔ See your business through your customers’ eyes
✔ Assess sustainability risks and opportunities that impact margins and growth
✔ Optimise, create, or exit products and services based on demand and financial impact
✔ Build a clear 90-day roadmap for performance and profit improvement
Delivered on a project-specific, part-time or fractional basis and designed to deliver quick, measurable wins. in actionable, bite-sized chunks.
The 4-Stage Reset
1: Diagnose
Review financials, structure, and performance — what’s working, what’s not.
2: Understand
Customer insight, market position, and sustainability risks/opportunities.
3: Redesign
Simplify your offer, clarify priorities, and improve commercial efficiency.
4: Reset
Deliver your profit and performance roadmap and agree on first actions.
Fixed Fee: £3,000
Delivery: On-site, online, or hybrid (1–2 hours per session)
Outcome: Clarity, quick wins, and a 90-day action plan
Hello, I’m Gavin, a Commercial Director turned SME advisor.
After more than 25 years in senior commercial roles — including MD, Commercial and Marketing Director positions at BBC Worldwide, Universal Pictures, and several SME media and marketing businesses — I now help founders and leadership teams get their business unstuck.
My approach combines the rigour and structure of a Commercial Director with the accessibility of a coach — focused on practical impact and sustainable growth.
Based in Surrey & Berkshire, I work with SMEs across the UK who want senior-level clarity and experience without the overhead of a full-time hire.
Credentials & Experience
25+ years in media and marketing leadership roles, including BBC Worldwide, Universal Pictures, and multiple SME turnarounds.
MBA • FCIM • Cambridge Institute for Sustainability Leadership
BSI Net Zero Certified • Corporate Governance Institute (ESG)
Carbon Literacy Facilitator
📧 gavin@gavinmiller.co
📞 +44 7884 000848
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical. He made a big difference to our journey.”
— MD Retail Sales & Marketing Agency
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world. The course sparked a lot of conversations within the team and will definitely shape our approach to sustainability in our future campaigns.”
— German National Tourist Board
“I wish I’d known then, whilst running SME businesses, what I know now. How ESG, Sustainability and Responsible Practices really can improve a business, its marketing, operations, and enhance its reputation. It has made a world of difference.”
— MD Retail Business
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
— Saskie Dorman, NHS Palliative Care Consultant
“I’ve worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. Not just a great leader, mentor, and businessman, but also a good friend.”
— Zoe Francis-Cox, CEO Dialogue Content Agency
Ready to Get Started?
Book a free 45-minute discovery call to discuss your business and sustainability goals and find the right programme for your business.
📧
gavin@gavinmiller.co
📱
07884 000 848
