I help businesses get back on track.
Business Strategy · Growth · Sustainability
I work with owners and leadership teams when a business has stalled, is changing or has outgrown the way it used to operate.
I bring commercial experience and sustainability expertise to help identify what needs to change and act on it.
Commercial strategy, business growth and sustainability
I help businesses make better commercial decisions and turn them into results.
For more than 25 years I've worked with businesses through growth, change and disruption, from global media and entertainment companies to mid-market B2B businesses.
My work has included growing revenue, improving margins, changing business models, developing new markets and building commercial and sustainability strategies that businesses can actually deliver.
Today, I work primarily with founders and owners, helping them understand what's holding their business back, decide what needs to change and make it happen.
I also work directly with organisations where my commercial and sustainability experience is needed for a specific strategic challenge, project or leadership role.
Commercial first. Sustainability built in.
I work with founders, owners and leadership teams where an experienced commercial perspective can make a difference.
Sometimes that means helping a business understand what is holding it back and where to focus. Sometimes it means working through a specific commercial or strategic challenge. Sometimes sustainability is the issue that needs to be addressed.
The common thread is simple: understand the problem, identify what needs to change and help make it happen.
Recent Work
Fractional Commercial & ESG Leadership
Retail Marketing Services Business · 18 months
Joined the leadership team on a fractional basis, working across commercial strategy, marketing, ESG, client requirements and RFPs.
Strategy & Commercial Audit
Global Online Publishing Business
Reviewed strategy, positioning and the commercial model, identifying what needed to change to support the next stage of growth.
Business Turnaround
Contract Publishing → Content Marketing
Led the transition to a new business model, growing revenue to £6m and improving operational margin by £900k.
B2B Media & Events
Crisis → Profitability
Led the commercial response to the pandemic, accelerating the move into digital events, intelligence and new revenue streams.
About Me
I'm a Commercial Director and Advisor with 25+ years' experience across commercial strategy, revenue growth, marketing and business improvement.
My background spans global media and entertainment brands including BBC Worldwide and Universal Pictures, as well as mid-market B2B businesses.
Alongside my commercial experience, I have specialist expertise in sustainability, including qualifications from the Cambridge Institute for Sustainability Leadership (CISL), work as a Corporate Sustainability Tutor for the Chartered Institute of Marketing and accreditation as a Carbon Literacy Facilitator.
Commercial first. Sustainability built in.
Qualifications & Affiliations
MBA, Durham University Business School
Fellow, Chartered Institute of Marketing (FCIM)
Cambridge Institute for Sustainability Leadership (CISL)
Corporate Sustainability Tutor, Chartered Institute of Marketing
Carbon Literacy Trainer & Facilitator
Contact
Gavin Miller
London • Thames Valley
Some Recent Client Testimonials
“I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing.
CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical.
He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly." November 2024
-Group Managing Director, Retail Marketing & Logistics Company
“Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting.
He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward.
It was a strong mix of commercial clarity, practical sustainability insight and hands-on support.” May 2026
-Nick Payne, Managing Director SA Brain
"We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world."
-German National Tourist Board
