Commercial Director Sustainability Leader
Gavin Miller
I help media, marketing and sustainability-focused businesses grow revenue, margin and market position — with sustainability and ESG built in.
Part-time, client-by-client, without the cost or commitment of a full-time hire.
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1–2 days per week or month of hands-on, senior commercial leadership for organisations where sustainability, regulation and customer pressure are reshaping growth, margins and valuation.
I work with founders, boards and leadership teams to:
Decide what to invest in, stop, or change
Build commercially viable strategies from business performance to products, markets, operations and supply chains
Turn sustainability pressures into competitive advantage rather than risk
Delivered client-by-client, part-time, without the cost or commitment of a full-time hire.
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Workshops that help leadership teams clarify commercial priorities, business models, products and operations, integrating sustainability practices where they drive value.
markets
customers
products
operations
and supply chains
These are not awareness sessions.
They are commercial decision-making tools.
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Support to implement strategy across business models, operations, products, and value chains, ensuring decisions translate into measurable commercial outcomes — sustainability included where it matters.
Hello, I'm Gavin Miller and I provide fractional commercial leadership to businesses — helping them improve performance and make sustainability work commercially.
I deliver value in three ways:
Fractional Commercial Director — hands-on, part-time support inside the business, improving performance across strategy, business models, operations, products and supply chains.
Commercial Sustainability Workshops — practical, focused sessions to align teams on how sustainability drives commercial results.
Advisory & Implementation Support — ongoing guidance to turn strategy into decisions, operational change, and measurable impact.
Qualifications
MBA | FCIM
Cambridge Institute for Sustainability Leadership
Course Tutor, Sustainable Marketing (CIM)
BSI Net Zero Certified
Corporate Governance Institute (ESG)
Carbon Literacy Training Facilitator
Current & Recent Engagements.
Drinks Business
Commercial risk & double materiality → ESG and supply-chain strategy → leadership decision support
Publisher & Content Marketing Agency
Revenue growth, repositioning and productised services in a sustainability-driven market
Financial Services Client
Supply-chain sustainability review → commercial sustainability strategy → implementation
Retail Sales & Marketing Agency
Commercial sustainability strategy across field sales, marketing and client propositions
ABOUT
I help media, marketing and sustainability-led businesses protect revenue, grow margin and turn sustainability into commercially viable strategies.
Based on the Surrey–Berkshire border, I bring 25+ years of senior commercial leadership, including MD, Commercial Director, and Marketing Director roles at BBC Worldwide, Universal Pictures and SME media and marketing businesses.
I combine extensive commercial expertise with practical sustainability and ESG experience — helping leadership teams make better commercial decisions as markets, customers and regulation change.
I also design and run focused workshops and advisory projects when teams need clarity, alignment, or momentum, translating sustainability pressures into actionable business outcomes.
Commercial Sustainability Credentials
Alongside commercial leadership, I’ve led sustainability delivery inside businesses — including acting as Fractional Commercial Sustainability Director for a marketing agency, coordinating ESOS, SECR and carbon audits via Planet Mark, and supporting Net Zero reporting.
This means I don’t just advise on sustainability — I help leadership teams turn it into decisions, operational change, and measurable commercial impact.
Qualifications
MBA | FCIM
Cambridge Institute for Sustainability Leadership
Course Tutor, Sustainable Marketing (CIM)
BSI Net Zero Certified
Corporate Governance Institute (ESG)
Carbon Literacy Training Facilitator
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
— MD, Retail Sales & Marketing Agency
“I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
— MD, Retail Business
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world. The course sparked a lot of conversations within the team and will definitely shape our approach to sustainability in our future campaigns.”
— German National Tourist Board
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
— Saskie Dorman, NHS Palliative Care Consultant
“His expertise in running businesses — and turning them around — is second to none.”
— Zoe Francis-Cox, CEO, Dialogue Content Agency
Ready to Get Started?
Book a free 45-minute discovery call to discuss your business, commercial and sustainability goals and find the right programme for your business.
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gavin@gavinmiller.co
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07884 000 848
