COMMERCIAL DIRECTION FOR ESTABLISHED SMEs in BERKSHIRE & SURREY
The Shortest Route to Improve Your Business.
I help business owners and operators in Berkshire & Surrey tackle stalled growth, squeezed margins, changing markets and customer demands and make sustainability work.
Where to Start
4 Simple Steps. 4 Simple Questions
Stripping out noise, academic jargon, and 80-page reports. Clear, structured focus on commercial reality, margin protection, and customer requirements.
01
Profit, Cash & Priorities
Where do you make money and what should you stop or start doing?
Identifying which products, contracts, and clients generate revenue and margin. Pinpointing where cash leaks and stopping loss-making activities so resources go directly to what works.
02
Proposition, Positioning & Competitors
Is your proposition landing with customers and internal teams?
Clarifying what customers are actually buying, where rivals have the edge, and ensuring sales, marketing and leadership are aligned behind a single-minded commercial proposition.
03
New Products, Services & Routes to Market
Which customers, markets, and growth avenues are worth pursuing?
Evaluating fresh commercial opportunities, testing new service lines, and structuring clear routes to market without wasting capital on unviable expansion.
04
Practical Sustainability for SMEs
How do you make sustainability work in your business?
Demystifying what sustainability means for your business across risk, regulation, operations, and enterprise customer contract requirements, no unnecessary complexity.
WORKING TOGETHER
Clear Engagements. Predictable Cost.
01 / THE DIAGNOSTIC
The 4-Question Diagnostic
Fixed 2-week sprint
Working through the four steps and questions to identify where profit leaks, pinpoint high-margin customer accounts, review tender risks, assess sustainability maturity, provide a clear minded proposition and produce a one-page action plan of what to stop, fix, or fund.
Low-risk starting point
02 / ADVISORY & MENTORING
Strategic Sounding Board
Monthly rolling support
Monthly scheduled strategy reviews with the MD and leadership, direct on-call access as tender queries, commercial decisions and sustainability risk and investment questions arise and mentoring the internal team responsible for delivery.
Confidential counsel for owners
03 / FRACTIONAL LEADERSHIP
Fractional Commercial Director
Approx. 3–4 days / month
Hands-on embedded leadership. Reviewing pricing structures, pitching on key client tenders, aligning the management team, embedding sustainability practices and driving commercial performance directly alongside your team.
Board-level operator
TRACK RECORD
Selected Commercial & Strategy Work
B2B Content Agency
Commercial Realignment & Proposition Restructure
Reworked the commercial model and proposition, growing revenues to £6m and improving operating margin by £900k.
SA Brain
Sustainability Strategy & Commercial Roadmap
Developed a practical sustainability strategy and operational pathway across the business.
Retail Marketing & Logistics (18-Month Advisory)
Commercial Strategy & Customer Sustainability
Addressed major enterprise client RFP requirements, sustainability positioning and commercial contracting strategy.
German National Tourist Board
Responsible Business Workshops
Explored what sustainability means for marketing and customer propositions in practice.
BACKGROUND AND ROLES
Gavin Miller · Experienced Commercial & Sustainability Operator
I’ve spent 25+ years in senior commercial roles across media, entertainment, publishing, and marketing including Commercial Director at BBC Worldwide, Marketing Director at Universal Pictures, and several Managing Director roles leading SME businesses.
I’ve run P&Ls, steered turnarounds and sat in both corporate boardrooms and owner-managed SME offices.
Since 2022, I have concentrated on integrating rigorous sustainability practices into commercial decision-making. I bring that capability straight into your business, meaning you don’t have to hire a separate ESG consultant who doesn’t understand EBITDA or sales.
CREDENTIALS AND ACCREDITATIONS
MBA
FCIM (Fellow, Chartered Institute of Marketing)
Cambridge Institute for Sustainability Leadership (CISL)
Future-Fit Accredited Advisor
Corporate Governance Institute
Carbon Literacy Facilitator
Course Director, CIM Sustainability & Marketing
FEEDBACK
What Clients Say
"Gavin combines commercial thinking with practical sustainability expertise. He focuses on what sustainability means in real business terms rather than theory or ESG reporting. He provided clear, actionable advice and a coaching style that helped us rethink how we approached the challenges we were facing. He also delivered a written strategy document that gave us a practical foundation and pathway for moving forward. It was a strong mix of commercial clarity, practical sustainability insight and hands-on support."
Nick Payne
Managing Director, SA Brain. May 2026
"What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That mix meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could get behind and deliver. He brought our teams along for the ride and helped us talk to clients about it in a way that felt honest, inspiring, and practical. He made a big difference to our journey. I’m really glad we had him on board and I wouldn’t hesitate to recommend him to anyone looking to do sustainability properly."
Group Managing Director
Leadership, Retail Marketing & Logistics Company. November 2024
"Gavin facilitated a full-day sustainability session for a room of people from the same sector but with very different commercial priorities. He managed something genuinely difficult - bridging real commercial pressures with genuine sustainability ambition, without making either feel like a compromise. His candour, warmth and depth of experience created an environment where people felt comfortable being honest and had their thinking genuinely challenged. Lively, enjoyable and substantive - a rare combination."
Cheryl Chung
Corporate & Government Affairs, Sector Leadership Group. Facilitation
"Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He's helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable."
Dr. Saskie Dorman
Palliative Care Consultant, Forest Holme NHS Hospice. Advisory
"I've worked with Gavin for the past two and a half years and have found him to be a truly inspirational leader. His expertise in running businesses (and turning them around!) is second to none. I have learned more from him about business strategy, commercial awareness and people management in the past two years than I have during my entire 17-year career in publishing."
Chief Executive Officer
Executive Leadership, Dialogue Content Agency. Leadership
