MD & COMMERCIAL DIRECTOR
I Help Companies Bridge Business Strategy with Sustainability
Media, Marketing & B2B SMEs
01
Live-Action Workshops
One day. Live challenge. One actionable plan.
Intensive sessions where leadership teams solve real business strategy, risk and sustainability challenges while building capabilities. Your team brings a live brief from business operations and ESG integration to marketing and supply chain strategy and leaves with a unified plan and the capability to execute it.
02
Independent Advisory
Standalone commercial partnership.
Direct advisory for companies looking to bridge the gap between their commercial goals, risk and sustainability. I provide the strategic support to align business operations and supply chains, ensuring a joined up business and sustainability strategy.
Eight Commercial Pillars
That underpin both Workshops and Advisory:
Mission & Model
What business are you really in? What business should you be in?
Commercial Cadence
Know your numbers. Clear rhythm, accountability, decisions.
Profit Mapping
Where profit is made and lost. What to stop, start or scale.
Margin Protection
Pricing, cost discipline, efficiencies and cash management.
Differentiation
Why customers choose you — and why they don't.
Growth Options
Practical routes for scale, sale or exit.
Customer Value
What customers truly value. Loyalty and “purpose as profit”.
Sustainability & Risk
Identify, manage and mitigate operational, ESG and supply‑chain risks.
Mandates
Sustainability Workshop
Marketing & Sustainability Strategy
European Tourist Board
£500K Incremental Revenue
Revenue Transformation
BBC Worldwide
Purpose as a Profit Strategy
ESG & Commercial Pathway
Drinks Business
RFP Strategy
Commercial Sustainability
Marketing Agency
£900K
Margin Improvement
Content Marketing Agency
34% Growth
Market Growth
Universal Pictures
£12m → £24m
Revenue Transformation
BAA
Crisis → Profit
Festival Turnaround
Edinburgh International Film Festival
£12M Cost Savings
Strategic & Tactical
Various
£400k
Margin Recovery
Crisis to Profit via Digital Pivot
Commercial ESG Workshops
Supply Chain Sustainability Strategy
Financial Services
Gavin Miller
Business Strategy, Sustainability & Risk Leadership for SMEs
With more than 25 years of senior leadership experience—including Managing Director roles in three businesses and commercial leadership at the BBC and Universal Pictures—I help organisations translate business strategy, sustainability and governance into practical commercial decisions.
Today, my work sits at the intersection of business strategy, sustainability, and risk. I support organisations as they adapt to regulatory pressure, market disruption, and changing stakeholder expectations—helping them stabilise operations, redesign business models, and embed sustainability and ESG as operational and financial disciplines, not side projects.
I typically work in two ways: Live action workshops and Advisory:
Navigate strategic and operational risk
Build internal capability rather than long-term dependency
Strengthen governance, decision-making, and accountability
Join up business strategy, sustainability and risk
Selected Outcomes
Revenue growth from £12m to £24m | £900k margin improvement | Crisis and turnaround leadership | Festival and portfolio recovery | £500k+ licensing revenue | 34% market growth
Qualifications & Credentials
MBA (Durham) | Fellow of the Chartered Institute of Marketing (FCIM)
Cambridge Institute for Sustainability Leadership
BSI Net Zero Certified | Sustainable Marketing (CIM)
Corporate Governance Institute (ESG)
Carbon Literacy Training Facilitator
What Clients Say
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world.
German National Tourist Board
“ I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
MD, Retail Business
“Fremantle Media hired Gavin Miller for his expert skills and strategic mindset to help the company form, develop and deliver its Children’s brand strategy.
David Bealing, Commercial Director Freemantle UK
“His expertise in running businesses — and turning them around — is second to none.”
Zoe Francis-Cox, CEO, Dialogue Content Agency
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
MD, Retail Sales & Marketing Agency
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
Saskie Dorman, NHS Palliative Care Consultant
