Fractional Commercial Director for B2B Media, Information, Marketing & Content Businesses.
I help stabilise revenue, sharpen business and go-to-market strategy and build the commercial engine for sustainable growth — without the cost of a full-time hire.
"Gavin understands the P&L of a media and information business better than anyone I've worked with. He didn't just give us a strategy; he built the commercial engine to run it." - CEO B2B SME
Hello, I’m Gavin Miller and I help B2B media, information, marketing and content businesses fix revenue models, redesign commercial strategy, and build the commercial engine they need to grow.
I bring 25+ years of MD-level leadership across B2B media, information, events, and marketing businesses — including BBC Worldwide and Universal Pictures.
I take retained fractional mandates, owning the commercial engine to deliver:
Revenue growth
P&L optimisation
Commercial and Market Strategy
Credentials:
MBA, Durham Business School
Fellow, Chartered Institute of Marketing
Course Tutor – Chartered Institute of Marketing
Cambridge Institute for Sustainability Leadership
Future Fit Accredited Advisor Programme (In Progress)
01 | Fractional Commercial & Marketing Director
I embed directly into your business on a retained basis, owning the commercial engine, driving revenue growth, fixing what’s broken, and building what’s missing.
Best for: B2B media, marketing, and content businesses needing senior commercial leadership without the full-time cost.
Format: Retained, part-time (typically 1–2 days per week)
02 | Coaching, Advisory & NED
Strategic counsel for founders, CEOs, and boards needing an experienced commercial voice. Independent, objective, and grounded in 25 years of real business experience, not theory.
Best for: Leadership teams navigating commercial transformation, revenue model change, or go-to-market strategy.
Format: Flexible retainer or ad hoc
What I Cover
Every mandate is different. But all of them follow the same arc: commercial foundations first, everything else second.
Business Foundations
Clarifying what business you’re really in
Understanding where you make money
Benchmarking against competitors
Gauging customer perception
Identifying profit and cash flow improvement opportunities
Revenue & Commercial Strategy
Diagnosing broken revenue models
Identifying growth opportunities without adding cost
Pricing, proposition, and competitive positioning
New revenue streams and market expansion
Commercial Operations
Sales structure, process, and performance
Marketing and demand generation
Team capability and commercial culture
Data, audience, and platform infrastructure
P&L ownership and margin improvement
