Commercial & Marketing Director
I solve commercial strategy, strategic marketing and sustainability problems for media, marketing and B2B companies — fixing revenue, margin and business models.
Interim & Fractional
I solve commercial, marketing and sustainability challenges by asking just 8 questions — to help fix your revenues, margins, markets and business models.
✱ What business are you really in? Clarifies your market, who you really compete with and what customers are buying — stops drift and mis-positioning.
✱ Where do you make money? Shows which customers, products and channels generate profit and cash — so you know what to grow, fix, or cut.
✱ How strong are you versus competitors? Identifies where you can win — and where you can’t — so growth is based on advantage, not hope.
✱ Is this a good business to be in? Reveals structural risks like pricing pressure, regulation, sustainability, or market decline before they damage the business.
✱ What do customers think? Exposes why customers buy, stay, or leave — allows you to sharpen proposition, pricing, and retention.
✱ What about competitors? Shows where rivals are stronger or weaker — helps avoid losing battles and focus on areas you can outperform.
✱ How can profits and cash-flow be improved quickly Identifies fast, practical ways to increase cash, margin and stability — funding growth and reducing risk.
✱ How can sustainability create commercial advantage Shows where sustainability affects revenue, cost, risk, or reputation — turning ESG from a burden into a commercial lever.
I'm Gavin Miller, an interim and fractional Commercial & Marketing Director who comes in for 3–12 months to solve commercial strategy, strategic marketing and sustainability problems for media, marketing and B2B companies — fixing revenue, margin and business models.
I've done this three times as MD (Lick Creative, Archant Dialogue, Ultima Media) and in senior roles at BBC Worldwide and Universal Pictures. I audit, diagnose, fix, and set up the systems so it keeps working after I leave.
I also bring deep sustainability and ESG expertise — rare in commercial operators. I help businesses commercialise sustainability: turning purpose into profit and building sustainable commercial models that drive revenue.
I work with founder-led scale-ups, group-owned companies, and SMEs in media, marketing and B2B services.
Available for 3–12 month engagements.
MBA (Durham) | FCIM | Cambridge Institute for Sustainability Leadership | BSI Net Zero | CGI (ESG)
Who I Work With
Media Companies
You're a media owner, or content business stuck at £5m–£30m. Revenue has plateaued, margins are under pressure, or your commercial model needs fixing. I come in for 6–9 months to diagnose what's stuck, fix it, and set up the systems so you can scale. Sustainability included.
Marketing Companies
You're a marketing agency or B2B marketing services company. You need commercial leadership that understands business models, client retention, new business, and scalable growth — but you can't afford (or don't want) a permanent Commercial Director. I come in for 6–9 months to fix what's stuck and build the commercial engine. Sustainability included.
Sustainability-Led Businesses
You're building a B Corp, circular economy business, green tech company, or purpose-driven B2B business. You have the mission, but the commercial model needs work. I bring the commercial engine: revenue models, pricing, margin management, and how to commercialise sustainability without compromising what you stand for.
How I Work
3–12 Month Engagements (Interim or Fractional)
I work from 3 months to 12 months, depending on what you need. We start with a clear scope, then extend if needed.
Months 1–2: Audit
• Revenue model analysis
• Sales & marketing effectiveness
• Pricing & margin review
• Customer & pipeline health
• Sustainability integration opportunities
Months 3–6: Fix
• Execute priority fixes (quick wins + structural)
• Rebuild commercial engines, models, operations
• Integrate sustainability into commercial strategy
• Coach and upskill the team
Months 6–12: Build & Hand Off (If Needed)
• Embed systems and processes
• Scale what's working
• Transition to permanent team or next phase
• Playbook delivered, you're set up to continue
Flexible engagement: Part-time (2–4 days/week) or full-time interim, depending on your needs and budget.
When to Call
✓ Revenue is stuck or declining
✓ Margins are eroding despite stable revenue
✓ Your commercial model needs fixing
✓ You need to integrate sustainability into your commercial strategy
✓ You're going through a transition and need senior commercial leadership for 6–9 months
✓ You can't afford (or don't want) a permanent Commercial Director
Current & Recent Engagements.
Retail Sales & Marketing Agency
Commercial sustainability strategy across field sales, marketing and client propositions.
Drinks Business
Commercial risk & double materiality → ESG and supply-chain strategy → leadership decision support.
Financial Services Client
Supply-chain sustainability review → commercial sustainability strategy → implementation.
Publisher & Content Marketing Agency
Revenue growth, margin review, repositioning and productised services.
ABOUT
I bring 25+ years of senior commercial leadership, including MD, Commercial Director, and Marketing Director roles at BBC Worldwide, Universal Pictures, and SME media & marketing businesses.
I combine commercial expertise with practical sustainability experience — helping leadership teams systematically work through core strategic questions while embedding sustainability where it adds value.
Qualifications
MBA | FCIM
Cambridge Institute for Sustainability Leadership
Course Tutor, Sustainable Marketing (CIM)
BSI Net Zero Certified
Corporate Governance Institute (ESG)
Carbon Literacy Training Facilitator
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
— MD, Retail Sales & Marketing Agency
“I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
— MD, Retail Business
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world. The course sparked a lot of conversations within the team and will definitely shape our approach to sustainability in our future campaigns.”
— German National Tourist Board
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
— Saskie Dorman, NHS Palliative Care Consultant
“His expertise in running businesses — and turning them around — is second to none.”
— Zoe Francis-Cox, CEO, Dialogue Content Agency
Ready to Get Started?
Book a free 45-minute discovery call to discuss your business, commercial and sustainability goals and find the right programme for your business.
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gavin@gavinmiller.co
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07884 000 848
