Interim Commercial Director
Gavin Miller
Revenue, Margin & Market Reset. Sustainability included.
Media, Marketing & Sustainability-Driven Businesses
*I take on 6–18 month interim mandates, with selective fractional leadership roles for the right businesses.
What I do.
Hello, I’m Gavin Miller and I partner with Media, Marketing, and Sustainability-Driven Businesses that need a commercial reset. With Commercial Director experience at BBC Worldwide and Universal Pictures and MD roles across several media and marketing businesses, I bring the perspective of someone who has sat in the seat and delivered results at scale.
Since 2022, I have worked with sustainability-focused businesses to translate ESG commitments into commercial advantage. I step in as commercial leadership to reset the function, restore margins, and ensure the business is fit for growth.
I hold an MBA from Durham University Business School, a Fellow of The Chartered Institute of Marketing and an alumni of Cambridge Institute for Sustainability Leadership.
-
Identifying commercial leakage, recalibrating revenues and margin and restoring commercial discipline. I also ensure your commercial model is resilient against the rising ESG requirements and supply chain pressures that impact the bottom line.
-
Aligning your offer to modern B2B buyer behaviour. I help firms pivot their value proposition to capture the 'Sustainability Premium' now demanded by major corporate clients and procurement teams.
-
Translating sustainability commitments into tangible market advantages. I bridge the gap between high-level ESG goals and commercial P&L reality, ensuring 'purpose' drives 'profit' and wins new business.
-
Providing a steady hand during growth plateaus, restructuring, or leadership gaps. I ensure the commercial engine is professional, predictable, and profitable through a 6–18 month reset.
How I Work
I use an 8-question diagnostic in the first 4–6 weeks to strip away the noise and identify where you really make money. Then I lead delivery—revenue, margin, cash-flow, proposition, pipeline, operating rhythm—through to measurable outcomes.
Engagements are time-bound (6–18 months), structured around clear milestones, and designed for a planned exit.
When to Call
❇ The commercial engine has stalled (revenue, margin, markets)
❇ Margins are eroding despite stable revenue
❇ You need sustainability embedded in your commercial offer
❇ You need senior leadership through a 6–18 month transition
Recent Engagements.
Publisher & Content Marketing Agency
Revenue growth, margin review, repositioning and productised services.
Retail Sales & Marketing Agency
Commercial sustainability strategy across field sales, marketing and client propositions.
Drinks Business
Commercial risk & double materiality → ESG and supply-chain strategy → leadership decision support.
Financial Services Client
Supply-chain sustainability review → commercial sustainability strategy → implementation.
ABOUT
I bring 25+ years of senior commercial leadership, including MD, Commercial Director, and Marketing Director roles at BBC Worldwide, Universal Pictures, and SME media & marketing businesses.
I combine commercial expertise with practical sustainability experience — helping leadership teams systematically work through core strategic questions while embedding sustainability where it adds value.
Qualifications
MBA | FCIM
Cambridge Institute for Sustainability Leadership
Course Tutor, Sustainable Marketing (CIM)
BSI Net Zero Certified
Corporate Governance Institute (ESG)
Carbon Literacy Training Facilitator
“What really sets Gavin apart is how well he gets both the sustainability world and the commercial one. That meant we ended up with a strategy that wasn’t just ‘nice to have’ but something people could actually deliver.”
— MD, Retail Sales & Marketing Agency
“I wish I’d known then what I know now about how ESG and sustainability really affect marketing, operations and reputation. It has made a world of difference.”
— MD, Retail Business
“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world. The course sparked a lot of conversations within the team and will definitely shape our approach to sustainability in our future campaigns.”
— German National Tourist Board
“Gavin is consistently helpful, knowledgeable, and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable.”
— Saskie Dorman, NHS Palliative Care Consultant
“His expertise in running businesses — and turning them around — is second to none.”
— Zoe Francis-Cox, CEO, Dialogue Content Agency
Ready to Get Started?
Book a free 45-minute discovery call to discuss your business, commercial and sustainability goals and find the right programme for your business.
📧
gavin@gavinmiller.co
📱
07884 000 848
